Your best bet is to get recommendations for a good read on seo, read it, and ask questions.
Thats all free.
You can pm me any questions you have, someone like enrikole would be someone to shoot questions to. (many others also)
worst that can happen is we dont answer your pm.
I would not pay for seo coaching.
here is a good place for you to get started
http://www.blackhatworld.com/blackhat-seo/link-building/74797-back-link-diagram-tutorial.html
there are all kinds of variations, but is a great place to start and understand what you need to do.