SEO in Layman's Terms

[system22]

Can someone please explain to me what SEO is and what the difference is between back hat and white hat? IN LAYMANS TERMS Please!

 

[homeriscool]

Whitehat follows all of Google rules.....and blackhat doesn't.

 

[davids355]

And as for the definition of seo itself - it’s the process of optimising your website and everything related to it, in order for it to rank highly in the search engines.

 

[SunnyLeon]

SEO = Search Engine Optimization. Optimize the website to accommodate to search engines' rules and rank higher on search engines.

 

[Dark Sky]

SEO is optimizing your site in specific ways so that it appears in google for search phrases that you want it to appear for, so you get visitors from google.

Whitehat = Follow the google guidelines to get visitors from google.
Blackhat = Breaking the google guidelines to get visitors from google.

 

[system22]

SEO is optimizing your site in specific ways so that it appears in google for search phrases that you want it to appear for, so you get visitors from google.

Whitehat = Follow the google guidelines to get visitors from google.
Blackhat = Breaking the google guidelines to get visitors from google.

thankyou

 

[Panther28]

It all comes down to the seedy world of manipulation.

 

[SERPhustler]

SEO is the process of placing your website on Google search pages for relevant search terms, preferably on top few positions.

I believe there is nothing such as whitehat or blackhat SEO because SEO itself is against the rules of Google. These are just a few marketing terms.