Huge Initial Surge in Traffic Then Drop Off

[TLS23]

Hi - quick question. I’m launching a legal website. It’s customary for lawyers to send out a blast email to about two thousand people announcing the firm’s opening.

I imagine that I’ll catch some traffic from this at initial launch. Is it going to be good or bad that Google see an initial surge in traffic and then a drop off.

 

[SEOWhizz]

It should have no negative impact. Effectively, it's similar to driving a paid ad campaign.

I'd suggest using it as an opportunity to improve the UX. For example, split test a landing page (or blog post), driving half the email traffic to each one, see which has the best on-site engagement metrics (reader's time on site, bounce rate, conversions, etc.)

 

[SprintDating]

The only negative effect it could have is if the website is flagged as spam. As long as the emails are sent to people who want to be sent emails from you you should be ok because I do not think Google will penalize you for little surges in traffic. They may also penalize your site for the bounce rate. If people click on your site quickly and then leave. It sounds like your sending emails to people who are looking forward to your emails so you should be ok.

 

[TLS23]

The only negative effect it could have is if the website is flagged as spam. As long as the emails are sent to people who want to be sent emails from you you should be ok because I do not think Google will penalize you for little surges in traffic. They may also penalize your site for the bounce rate. If people click on your site quickly and then leave. It sounds like your sending emails to people who are looking forward to your emails so you should be ok.

That’s good advice. A lot will want to see my email and check out my site out of curiosity. A lot will find it kind of spammy. But I have to raise awareness. And this is like a one offf opportunity to do it in my niche.

 

[TLS23]

It should have no negative impact. Effectively, it's similar to driving a paid ad campaign.

I'd suggest using it as an opportunity to improve the UX. For example, split test a landing page (or blog post), driving half the email traffic to each one, see which has the best on-site engagement metrics (reader's time on site, bounce rate, conversions, etc.)

Thats a really good idea. Thanks!!

 

[TLS23]

If it's organic traffic, then everything will be fine

Thanks very much. Appreciate the insight.