Google Broad Core Update December 2020

My website hit hard, Decreased %50 of my organic search

My niches: health and beauty

Screenshot_2020-12-05 Analytics.png
 
This was really bad for me.

Two of the highest-paying websites went straight down.

Have anyone figured out what they focused on in this update?
 

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For me this update was really bad ! i think health niche is getting harder and harder! big websites with high authority dominating all over the place! i think EAT is links and nothing else!
Exactly! It's all about the quality of links.
 
Pretty uneventful for me. Saw a very slight drop on a website but it may not even be related to the updated
 
Dunno for me this is looking like an update thats going to cost me north of 30k p.m in lost revenue, we are still a small brand compared to the other players.

If my SEO guy came at me with that same excuse id go and find someone else.

I understand what your saying but when a business has staff losing this much income could result in staff loses then you have an set guy telling me "to trust them to figure it out" I know where my first wage bill or outgoings would be cut.

I've not done anything different my content is decent enough but know I got sites like Amazon categories pages pushing me out of page 1 totally.. It's just day 1 of the update for me so I'm not stressed about it too much I figure it's re-sorting at this point I can't see what having 4+ Amazon category pages is providing anything relevant to the user at the moment unless its all about the inner backhand workings which of course they say don't happen...
It's too early to say that it will cost you that much. I've had sites that have tanked in early days of update and came back better at the end. So far, I don't remember 'losing' a site permanently to any update, other than the Panda, but that was the wild west back then. Good days, when a few thousand russian spam links would get you at #1... :D.

As for the second part. I don't think that's how you build a working long-term relationship. Are you going to change SEO guys/agencies every 3-4 months or every week, depending on how small updates affect you on day1?

It's not an excuse, it's an explanation of the situation as it is. Whatever you do, you don't get away from an update and nothing is settled before it's over. If you know SEO guys that are constantly 100% immune to updates and rank sites in top 1-3 in competitive niches, please let me know so I can talk to them and learn something :).

It sucks, but that's how things are with Google. When you helped a site get thousands if not hundreds of thousands and you showed results before, you're an authority. You've proven yourself, they will trust you. It's all about being long-term, I don't do 1-2m SEO "gigs" and I don't work with clients who want that.
 
Its freaking counterproductive for them to do it. Really no idea why they followed this path (I mean, money, sure, but long term is killing their profit as well).


They really do enjoy working for free. We're surrounded by fucking retards who pander to Google.

Everyone could be making 10x more $$ if the WWW got rid of Google.
 
It's too early to say that it will cost you that much. I've had sites that have tanked in early days of update and came back better at the end. So far, I don't remember 'losing' a site permanently to any update, other than the Panda, but that was the wild west back then. Good days, when a few thousand russian spam links would get you at #1... :D.

As for the second part. I don't think that's how you build a working long-term relationship. Are you going to change SEO guys/agencies every 3-4 months or every week, depending on how small updates affect you on day1?

It's not an excuse, it's an explanation of the situation as it is. Whatever you do, you don't get away from an update and nothing is settled before it's over. If you know SEO guys that are constantly 100% immune to updates and rank sites in top 1-3 in competitive niches, please let me know so I can talk to them and learn something :).

It sucks, but that's how things are with Google. When you helped a site get thousands if not hundreds of thousands and you showed results before, you're an authority. You've proven yourself, they will trust you. It's all about being long-term, I don't do 1-2m SEO "gigs" and I don't work with clients who want that.
Do you think it is possible to lose positions in the first days and then recover those positions at the end of the update?
 
Just noticed another one of my sites slapped to page 5 from the front page of Google.

The site has excellent on page seo and a few mediocre links.

It was ranking on page 1. now page 5.

Seems to be no matter how good your on page seo is, if you don't have links / authority you get bitch slapped.

Hopefully this is temporary.
 
It is hard to see what is precisely the target in this update.
Sites with many pages tend to do better. Same with sites with quality backlinks.
A site with 5-10 pages seems really hard to rank correctly those days, even with excellent content.
 
Something else I have noticed.....domain age.

Sites under 1 year old getting slapped.
2 slapped sites of mine are way older than 1 year, unfortunately

it is really shuffle update, man , IMHO

no due to links, no content, just Russian roulette

but i trully believe it will bounce back soon, for real, because it is unnatural as F
 
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