PPC for Big ecommerce site?

[antmejey90]

What would be the best fit for an extremly big ecommerce site with thousands of articles? Like 10k+ articles?

Google merchant is one thing, but merchant at the moment is nearly unusable due to random suspensions.

Google DSA? Could even FB Ads work? Could I scale with DSA and FB Ads as hard as with google shopping?

 

[HydraProxy]

Like 10k+ articles?

Are they from a particular niche or general items?

If you want to do PPC for physical goods, you need a big budget, as you will probably be competing with Amazon and other ecomm giants.

 

[antmejey90]

Are they from a particular niche or general items?

If you want to do PPC for physical goods, you need a big budget, as you will probably be competing with Amazon and other ecomm giants.

General items.

Budget is no problem, just the problem is where to advertise?

 

[HydraProxy]

the problem is where to advertise?

You have to run tests with set time periods or set budgets to find something that works.

Also, some re-marketing with a discount promotion can work for physical goods.

 

[youveggie]

well, that's the thing in a marketing.. you have to find what works for you.
what's your niche?