Content Strategy for Online Magazine

[manekinekomase]

Hello fellas, I hope you are doing well.

I am now making a content strategy for the magazine I am about to start. It's a niche magazine about subjects I have knowledge and passion and in long term can be very profitable, if done right. I really believe in this project.
In the beginning, my only goal is to get targeted traffic through SE, Social Media, and any source of potential traffic. Focus is on, of course, tier1 countries. I have several methods of monetization, including ads, my own products, etc. But, that is the step after I get some meaningful traffic.

My question is: Should I focus on keywords in the beginning? Or I can publish whatever I want, since I have a lot of content ideas, and I know that they are quite popular in the niche, through experience.
I am planning to attract traffic with "viral" news inside the niche which are often. Contacting micro-influencers with tops 20k followers, since they have followers interested in topics, etc.

 

[Starmer]

Yes.
Content is the king.
But before deciding on the keywords make sure you learned the target SERP and competitors.

 

[GringoMonkey]

I have online magazines and content is king.

People will only read it if it interests them.

You then have to figure out a business model that means you can do that in a profitable way.

 

[manekinekomase]

Yes.
Content is the king.
But before deciding on the keywords make sure you learned the target SERP and competitors.

Sure, I know that, and there are some more popular KeyWords that I intend to target, to mop away the shitty competition. But my question is, since I am a magazine, somehow people want to know things that they still don't know it interests them? You know what I mean?

I have online magazines and content is king.

People will only read it if it interests them.

You then have to figure out a business model that means you can do that in a profitable way.

I already have a business model, multiple ways to monetize my content in the future, but after constant traffic - but I won't focus on that in the beginning, my first focus is Quality content that interests people, yes. So, how do you come up with article topics? What kind of magazine are you running?

 

[Lifeisnotgood]

Interesting topic!

I would maybe do it like this.
1 Theme + 1 Topic = In One Magazine.
Each Magazine would only focus on one topic!
BUT I would put at the end of each magazine (in the next magazine this topic will be discussed."

I don't know how many magazines you going to do, but if you think about the magazine it should come at least 12 times a year or more.

If you have 12 magazines in a year! I would maybe do some special magazine every 6 months where the previous topics are briefly reviewed.
( Have you remembered reading our previous magazines and etc.)

This would be really difficult, at least for myself, to accomplish this, but I do see 100% the potential. When people don’t read paper magazines these days anymore and such digital versions are the future.

You need definitely social media visibility to get visitors and get some kind of contact with people.

• Make right away - 1 official Magazine account Facebook, Twitter, Gab, Parler and etc.
• and make 2 promoting accounts, what you can use for sharing and liking.

I don’t know what your niche is, but I would strongly believe that a pretty big reader municipality could come from just a LinkedIn environment.
If you don't have yet your own legit Linkedin profile yet sorted.

• Do that right away!
• add details, photo - brand yourself.
• Use some Bot "jarvee or socinator dominator" for liking people's comments and company things.
• Get a unknown people as friends.

When you have all sorted, you can use that profile to promote your magazine too.

Even if this plan of yours fails, no worry. This kind of online magazine can be a really great experience for your career and can open new doors in the future. Especially expert or consulting opportunities, which you can then offer to other actors.
However, be sure to document the material in that magazine in some way so that people can see the footprint of the work. A bit like a photographer leaves their image visible in a portfolio.


Brand your name!

 

[manekinekomase]

Interesting topic!

I would maybe do it like this.
1 Theme + 1 Topic = In One Magazine.
Each Magazine would only focus on one topic!
BUT I would put at the end of each magazine (in the next magazine this topic will be discussed."

I don't know how many magazines you going to do, but if you think about the magazine it should come at least 12 times a year or more.

If you have 12 magazines in a year! I would maybe do some special magazine every 6 months where the previous topics are briefly reviewed.
( Have you remembered reading our previous magazines and etc.)

This would be really difficult, at least for myself, to accomplish this, but I do see 100% the potential. When people don’t read paper magazines these days anymore and such digital versions are the future.

You need definitely social media visibility to get visitors and get some kind of contact with people.

• Make right away - 1 official Magazine account Facebook, Twitter, Gab, Parler and etc.
• and make 2 promoting accounts, what you can use for sharing and liking.

I don’t know what your niche is, but I would strongly believe that a pretty big reader municipality could come from just a LinkedIn environment.
If you don't have yet your own legit Linkedin profile yet sorted.

• Do that right away!
• add details, photo - brand yourself.
• Use some Bot "jarvee or socinator dominator" for liking people's comments and company things.
• Get a unknown people as friends.

When you have all sorted, you can use that profile to promote your magazine too.

Even if this plan of yours fails, no worry. This kind of online magazine can be a really great experience for your career and can open new doors in the future. Especially expert or consulting opportunities, which you can then offer to other actors.
However, be sure to document the material in that magazine in some way so that people can see the footprint of the work. A bit like a photographer leaves their image visible in a portfolio.


Brand your name!

Well, since it's somewhat art and entertainment niche, I wouldn't go as a standard subscription-based magazine - more of a bloggish/Pinterest layout and structure like Kein magazine and Dazed and Confused, with subsections inside a niche, some entertaining and some academic and serious. So publishing would be on daily basis, especially to cover virals for traffic attraction. But your point of view is interesting, definitely. Maybe in the future, I'd go with some subscription-based more exclusive content as well as Youtube channel with my own production, since I have an interesting idea for video content inside the niche, but that's not the issue right now, it requires a huge budget But yeah, branding is definitely very important, as well as forming a specific style to be recognized within the target audience.

My question is, can you attract traffic without targeting keywords, but by producing content based on "a hunch" and using social media.