Main misconception is thinking you need a bull run to make money. I get it, it's stress free to be a hodler, but there are numerous things poisoning minds of people.
Let's try to break down mind of average person involved, and see how not to be one:
1) wishful thinker
These are also known as moonboiz, and they always think shit is going up. Understandable, by projecting trade closing moment in infinity, none of your trades can be marked as fails.
This is defensive mechanism of ur brain, preserving your mental health. Nobody wants to be a loser. No stop losses, no risk management, just utopian idea.
It's easy to recognize them. They will laugh when red days come, call it a discount day or say "u don't lose until u sell".
"I don't lose until I sell" + "i'll never sell" => "I'll never lose" . Now, if u fall in this trap, u'll end up as those -99% loss ICO shitcoin hodlers. They thought BTC hodling applies to hodling everything.
2) rich over night gambler
Whenever some new coin gets listed on binance, they rush in to make a quick flip. Sorting by volume, and waiting for something to get close to BTC or ETH. While it makes sense in a way to go for the hot coin, people don't do it right.
Short term planned trade should never convert into long term trade based on current euphoria. LINK and UNI come to mind. These had incredible short term bursts, but people somehow don't have the resolve to get out while ahead.
They are into multiplying their portfolios as fast as possible. Strategy itself is consequence of having a small starting balance, being a poor guy wanting to be rich. Well rags to riches stories have survivorship bias.
3) clueless new guy
People who buy random stuff just because it's cheap or because it goes up, get into ponzi schemes, believe when they are told there is no risk involved. People who click links on telegram, or trade based on media articles.
If you want to actually make money, you need to be a balanced person. Having mixed, realistic expectations, changing along with the market. Never be a permanent bull or bear. Quantify adoption of crypto. Check out number existing BTC ATMs . Follow sentiment of people who aren't in crypto.
Ask them if they ever thought about having some, or if they even know how it works. We cannot decouple price charts from the real world. Track legislation events. And most importantly, try to earn crypto without trading. Freelance as designer, moderator, developer, growth hacker, host airdrop site, exchange review site, tutorial site. Take your pick.