Run your traffic through some kind of redirector that will send it to like 10 different offers, you can even experiment with PPS, revshare. Try to get as much traffic as you can and forget about earnings for some time, take it just as data gathering phase, in this business data is sometimes much more valuable than sales. After few weeks you will see which offers works best for your traffic, than send higher percentage to them, but never really stop experimenting and gathering data. Also, in my experience social media traffic never worked very well with adult traffic for me. I have had best results with big iframes on top of my own adult sites.