The translation market gets increasingly crowded because every student and housewife with basic knowledge of a foreign language and also lots of Indians, Africans, and Eastern Europeans (who can work for lower rates because of the lower costs in their countries) think that they can make some easy money on the side as translators - of course they all claim to be professionals in their profiles, yet the quality is mostly either terrible or so-so at best. Clients only see the low prices, and thus the whole translation service gets devalued.
If you are just starting out, I'd suggest that you offer a few promotional jobs for free or for a small amount in exchange for detailed reviews. Just like stores offering discounts for their grand opening.
Also, I think it is crucial to specialize in lucrative and/or sought-after topics (depending on your degree, work experience, and interests - medical, legal, technical, etc.). Generalists make considerably less money because the good jobs will always be given to specialists! Don't translate literature or general blog content if you want to earn decent rates. If you have a degree in translation or a relevant topic, you could also apply to an agency to get some experience. Just make sure that it is a legitimate one and not a cheap reseller (most are the latter nowadays).
And whatever you do, don't try to compete via the price after the promotional phase. You will be working like a slave to earn a couple of bucks from cheap clients who also tend to be far more difficult and demanding than the good ones who actually have a real budget. It will wear you out over time.
All under the assumption that you actually know what you are doing.
