301 redirect to PBN question

[Ronnie Machio]

So back in December when I was just learning about 301 redirects, I paid a guy on Fiverr who found me a sweet aged domain which I simply redirected to my money site.
Well fast forward to today and I have checked and found that it has a clean backlink profile and some decent links. I think it would be well suited for a pbn that I am trying to create. My question would then be, is it too late to try and make this domain a pbn to my money site? I am thinking of downloading the old site content from archive.org and trying to repurpose it as well. Is it too late for that and to get that link juice?

 

[dandan594594]

Firstly has the 301 to your site had a positive ranking effect? Removing the 301 and replacing with a PBN link may be less effective than the power of the 301.

Second, how did you apply the 301? Was it a straight registrar level redirect or through htaccess? It may be more effective to use content from the site to make a dedicated "we have merged" page on your site and 301 all linked pages to this new one.

You can then use this dedicated page to link to posts internally.

 

[beastkay]

@tiiberius you should share your thoughts in here!

 

[Ronnie Machio]

Firstly has the 301 to your site had a positive ranking effect? Removing the 301 and replacing with a PBN link may be less effective than the power of the 301.
Yes and No (The jury is still out on that) yes the rankings have improved but I would say in the 25-30% level but I have been doing other link building as well)

Second, how did you apply the 301? Was it a straight registrar level redirect or through htaccess? It may be more effective to use content from the site to make a dedicated "we have merged" page on your site and 301 all linked pages to this new one.
it was a straight register level redirect also I've never heard of the "we have merged" idea maybe you may expand further thanks.

You can then use this dedicated page to link to posts internally.

 

[dandan594594]

Direct registrar 301's only redirect the root domain, so any links pointing to other pages on the old domain are lost. A htaccess redirect can catch all links and point them to any page of your choice.

RewriteEngine on
RewriteCond %{HTTP_HOST} ^(www\.)?olddomain\.com$ [NC]
RewriteRule ^(.*)$ "http://www.thenewdomain.com/" [R=301,L]

301's are most effective when seen as two or more companies/websites merging, this is the best way to make google respect the 301 and pass on link power. It's very easy for them to see 301's as a soft redirect, which don't really help.

301ing to a dedicated page on site, something like "We're happy to announce our merger with xxxxx", and this page links to content from the old site and also some of your content, is the best way I've found to get the most out of 301s. You can always hide this page on site, as long as google bot has access your good.

It's a bit like building a PBN, but within your site, not externally.

 

[Mr Positive]

@tiiberius you should share your thoughts in here!

was going to tag him some questions are best left to him

 

[beastkay]

was going to tag him some questions are best left to him

Yes, he knows better than us, so it's always better to tag that guy!

 

[SirLouen]

You can always convert it to a PBN site. The risk of leaving a footprint is always there, but still worthy. If it isn't a super-powerful domain with +1K traffic for ranking 1 keyword you will be safe

 

[Ronnie Machio]

Direct registrar 301's only redirect the root domain, so any links pointing to other pages on the old domain are lost. A htaccess redirect can catch all links and point them to any page of your choice.

RewriteEngine on
RewriteCond %{HTTP_HOST} ^(www\.)?olddomain\.com$ [NC]
RewriteRule ^(.*)$ "http://www.thenewdomain.com/" [R=301,L]

301's are most effective when seen as two or more companies/websites merging, this is the best way to make google respect the 301 and pass on link power. It's very easy for them to see 301's as a soft redirect, which don't really help.

301ing to a dedicated page on site, something like "We're happy to announce our merger with xxxxx", and this page links to content from the old site and also some of your content, is the best way I've found to get the most out of 301s. You can always hide this page on site, as long as google bot has access your good.

It's a bit like building a PBN, but within your site, not externally.

wow, that's why I like bhw, you learn something new every day...

 

[Aceil CR]

If its already redirected to your site and using as PBN is footprint.

 

[webhostingproviders]

Direct registrar 301's only redirect the root domain, so any links pointing to other pages on the old domain are lost. A htaccess redirect can catch all links and point them to any page of your choice.

RewriteEngine on
RewriteCond %{HTTP_HOST} ^(www\.)?olddomain\.com$ [NC]
RewriteRule ^(.*)$ "http://www.thenewdomain.com/" [R=301,L]

301's are most effective when seen as two or more companies/websites merging, this is the best way to make google respect the 301 and pass on link power. It's very easy for them to see 301's as a soft redirect, which don't really help.

301ing to a dedicated page on site, something like "We're happy to announce our merger with xxxxx", and this page links to content from the old site and also some of your content, is the best way I've found to get the most out of 301s. You can always hide this page on site, as long as google bot has access your good.

It's a bit like building a PBN, but within your site, not externally.

I have a similar question to this thread which I asked in another thread but unable to get proper answer
https://www.blackhatworld.com/seo/h...e-do-301-permanently-to-a-new-domain.1244939/
- can you please exactly tell me how to do rewrite engne. For example if I found a good PBN

I have to install wordpress on it (on a dedicated IP) and then have to go to .htaccess file and paste the above code as you said it would be done ?
Because I done it through NameCheap direct 301 but I read somewhere thats not a right approach to do it on DOMAN NAME SERVER LEVEL.

 

[tiiberius]

Are you planning to use it to link to multiple money sites or just this one.

If just, this one, I wouldn't bother. With redirect, you are losing the least amount of juice. Backlink will provide less than redirect.

clean backlink profile and some decent links

These are now links of your money site. They are considered as tier 1.

 

[webhostingproviders]

@tiiberius as you are an expert in this PBN - can you please also answer my question above.

 

[dandan594594]

can you please exactly tell me how to do rewrite engne. For example if I found a good PBN

It depends what exactly you want to do. The above code is to redirect to a single page, but from reading your post it seems you want to 301 every page to their counterpart on the new domain?

This can also be simply done through htaccess as long as the URL structure is identical, apart from root domain obviously.

RewriteEngine on
    RewriteCond %{HTTP_HOST} !^www\.newdomain\.com
    RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

 

[SirLouen]

RewriteRule ^(.*)$ "http://www.thenewdomain.com/" [R=301,L]

With the idea of a PBN in mind, I would never do a full redirect, like the one mentioned.

You should get Ahrefs or any other tool with link historic (at least enough historic data as the decisive point in the past were the page was worthy enough) and see which pages and subpages were ranking and being linked.
Personally I'm not a big fan of full redirects to one URL. I prefer to do a redirect despite having a 404 in the endpoint and setting up a 404 monitor to see if Google Bot ends there by any reason. In case it does, you can simply create a copycat in that page from the original archive site and ask for a reindex in GSC (or if it is a hidden PBN you can simply throw some links in a random 2.0 that is already indexing or any indexing engine that could be found in the marketplace).

This seems a lot of work, specially if the site has a zillion subpages. But personally I never purchase an expired domain with a zillion subpages being linked (sound fishy AF for me, unless it is a DR 60 domain that has a lot of linked subpages for obvious reasons). And in such case (DR60), its worth doing the whole job, and even, hiring a VA or an archive replicator to do the heavy lifiting (with the benefit of having a ton of authoritarian subpages to potentially throw backlinks to many other sites)

 

[dandan594594]

With a PBN I would never do a full redirect, like the one mentioned.

You should get Ahrefs or any other tool with link historic (at least enough historic data as the decisive point in the past were the page was worthy enough) and see which pages and subpages were ranking and being linked.
Personally I'm not a big fan of full redirects to one URL. I prefer to do a redirect despite having a 404 in the endpoint and setting up a 404 monitor to see if Google Bot ends there by any reason. In case it does, you can simply create a copycat in that page from the original archive site and ask for a reindex in GSC (or if it is a hidden PBN you can simply throw some links in a random 2.0 that is already indexing or any indexing engine that could be found in the marketplace).

This seems a lot of work, specially if the site has a zillion subpages. But personally I never purchase an expired domain with a zillion subpages being linked (sound fishy AF for me, unless it is a DR 60 domain that has a lot of linked subpages for obvious reasons). And in such case (DR60), its worth doing the whole job, and even, hiring a VA or an archive replicator to do the heavy lifiting (with the benefit of having a ton of authoritarian subpages to potentially throw backlinks to many other sites)

I know that, but I'm trying to teach people the basics. I usually only redirect the pages with the best links to very similar topical ones on my site, but that's a bit difficult for a newbie to get their head around. How you use a domain for a 301 does depend on the link profile.