Google Ads: When to kill an ad?

[JimHalpert]

Do you guys have a good system of deciding whether to refine, scale, kill an ad?

If so, can you share it, please? Thanks.

 

[Nut-Nights]

If ad CPC goes higher than your EPC and you failed to keep it profitable. Or an ad simply won't convert after multiple testings.

 

[BluesTradition]

Do you guys have a good system of deciding whether to refine, scale, kill an ad?

If so, can you share it, please? Thanks.

No conversions (i.e. sales) but high engagement (low CPC, high CTR): let it run for 10 hours approx. If sales start to pick up then let the ad continue to run and monitor the data closely during the following days to make sure you are not losing any money. Otherwise kill it.

No conversions and little engagement: kill the ad immediately.

Several sales (5+): Scale the ad campaign and increase the budget by up to $15 straight away.

 

[JimHalpert]

If ad CPC goes higher than your EPC and you failed to keep it profitable. Or an ad simply won't convert after multiple testings.

Yeah dude thanks. What are some examples of multiple testings? Is there a guide online of what to test? Thanks.

 

[JimHalpert]

No conversions (i.e. sales) but high engagement (low CPC, high CTR): let it run for 10 hours approx.

Isn't 10 hours a little premature? Shouldn't this be based on a minimum number of clicks on your ad?

Thanks

 

[BluesTradition]

Isn't 10 hours a little premature? Shouldn't this be based on a minimum number of clicks on your ad?

Thanks

Usually 10-12 hrs because those stats imply that you have good targeting but maybe the design is not appropriate. If you still don’t have any sales after extending the ad campaign turn off the ads and review your design. If sales start to pick up then let the ad continue to run and monitor the data closely during the following days to make sure you are not losing any money.