Help with creating a Digital Marketing Plan

[shapo86]

Hi everyone, I wanted to ask you about your recommendation. Someone contacted me to create a marketing plan for his company. He asked about these points to be considered in the plan:

1. Market surveys
2. Ideal client with segmentation (proved by the tool used) Behavioral & Geographic Segmentation + Consumer Behavior analysis (proved by the tool used)
3. Deep competitor analysis and research (proved by the tools used) including:
Traffic channels, organic & inorganic, social Media platforms presence & analysis, types & quality of posts, key words used, Backlinks, Engagement devices/content used for lead-generation on the landing page, geographic reach, Conversion Tools/Techniques … etc.
4. Audience and Customer Analysis: Primary Target + Secondary Target (Persona)
5. Discover the right target market opportunity & SWOT/TOWS
6. Customized tips on Brand positioning, identity suggestion, name suggestion, logo suggestions
7. SMART Objectives, Vision, Mission
8. Effective traffic channels
9. Digital Marketing strategies report & website critique & Tailored action plan
10. Free SEO strategy & Google ranking strategy including Keyword research.
11. Paid traffic suggestions.
12. Social media strategy and calendar including: which platforms to use & why? + highest/lowest engagement of each platform in ME & targeted audience + Ads investment plan & content type for at least 6 months.
13. KPIs
14. Email marketing tips.
15. Influencer Plan (Types, Profiles, Content, estimated cost, impact)
16. Monthly forecast analysis and critique

Could you recommend the tools that I can use in creating each of these points ?
I prefer desktop apps and free ones

Thank you in advance

 

[blackbeans]

You can get most of these from Reddit. I think I've even seen modules you can tweak

 

[TheVigilante]

You can get most of these from Reddit. I think I've even seen modules you can tweak

I too am interested where on Reddit if you could link?

 

[zebestof230]

Wow, that’s a complete plan. How much are you charging for that ?
I think you don’t use tools in those demands and have to be handmade

 

[shapo86]

Wow, that’s a complete plan. How much are you charging for that ?
I think you don’t use tools in those demands and have to be handmade

We didn't negotiate the price yet.

 

[subodhrkr]

I'm also in need of such tools for my agency.