Quiz Website - getting traffic via Swagbucks etc

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anotherQuizJourney

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So I just discovered that a very popular Quiz Website is getting a ton of traffic by advertising their quizzes on Swagbucks and other similar platforms where users can do tasks to get a small amount of cash.

The way it seems to work is

  • Quiz Website works with an advertising company
  • Advertising company partners with Swagbucks
  • Users play quizzes and on getting 100% results, they get like 25 Swagbucks
  • For getting 25 swagbucks, a user has to see about 50-75 ads
  • For a CPM of $10, this translates to revenue of 50 - 75 cents
  • End Users get 25 swagbucks each or about 25 cents
  • Advertising Company gets maybe 10-15 cents
  • So each quiz play makes 10-35 cents of profit

If they get 10,000 plays in a day thats >$1000 dollars in revenue. Anyone has experience with this? Seems like a very easy way to scale and just needs a couple of pre-requisites. Seems much better compared to posting on a million FB groups everyday.

  • Quiz Site
  • Ability to show ads on site

Keen to hear thoughts from experienced members

Edit: 10,000 plays leads to >$1000 dollars in Profit not Revenue.
 
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Im not sure if I should mention the site name here but this site gets >5M visits every month and is probably making >40,000$ per month. If you do a cursory search for it there are tons of websites and YouTube videos which have guiudes on how to get 100% on their quizzes to get the SwagBucks or the Robux (which was also a very popular incentive).

So are you saying that paid traffic is not eligible to get paid for display advertising? That sounds inaccurate because isnt that the entire premise of display advertising arbitrage?
 
My question to members is, any ideas on how to get started with this method? I currently have a quiz site running with <20 quizzes, hoping to get AdSense approval and Hooligan Media approval in a few weeks. This method seems like pure gold to me and I have a rough roadmap for it too

  • Create Quizzes
  • Get basic display ads in place
  • Scale till I can show ads that allow paid traffic (Native Ads?)
  • Apply this arbitrage method (guessing this needs some base traffic level)
  • Profit???
 
Kingdomobi said:
Can't say for sure, ad companies varies so do their policy. But I think for sure, is should be allowed
Click to expand...
Just did some reading. In theory, Google Adsense does not explicitly disallow paid traffic. They say that as long it is not by bots its OK: In practice I think they suspend ads if there is a lot of paid traffic coming through
 
Also this quiz site has both Taboola + Google AdSense ads. So I guess any quiz site makers reading can try this new method and report back. Going to be a while before I can try it
 
Tried this.
Before getting into quizzes as a business a few years ago I built a similar setup to see if this is a 'hole' that can be exploited.
I was working with a CPA network where I paid users $X.XX per completed quiz and each user could play each quiz once per day.
The payment was released only in case of user completed the quiz in full and reached final page. I created strategies for my quizzes that made users return to the very beginning if they gave the wrong answers and other strategies making it hard to complete the quiz. Even if user already played this quiz today and know all the answers it would still be hard to complete the same quiz tomorrow.

I made about $800 revenue (not profit) doing this, but at the end, it didn't worth it. Why?
Because the first few days you get decent amount of users, but it's hard to compete with other offers that pay more, and to have constant flow you got to be on top of the offer wall. I had to pay about $400 p/m (Tune) to track conversions, right now it costs more. Over a couple of months it faded out to the point it wasn't bringing any profit.

Pros:
- You make a revenue no matter if users drop or finish the quiz. You actually make more if they drop as you don't have to pay per conversion.
- Depending on the plugin you can make the user go through the quiz twice to actually complete it, meaning you will earn 2x per user visit.
- Even paid users click ads, so it looks normal/organic to the ad network.

Con's:
- If users drop without getting to the end they don't make the conversion, which will affect your relationship with the network and place on the offer wall.
- Competition and price per completed action can easily turn a profit into a loss.
- While it still brings clicks and conversions to the ad network that is paying you for the ad you breaking rules.

It was fun as a test, but this is illegal, not long term and could bring pretty bad consequences.
 
se900se said:
Tried this.
Before getting into quizzes as a business a few years ago I built a similar setup to see if this is a 'hole' that can be exploited.
I was working with a CPA network where I paid users $X.XX per completed quiz and each user could play each quiz once per day.
The payment was released only in case of user completed the quiz in full and reached final page. I created strategies for my quizzes that made users return to the very beginning if they gave the wrong answers and other strategies making it hard to complete the quiz. Even if user already played this quiz today and know all the answers it would still be hard to complete the same quiz tomorrow.

I made about $800 revenue (not profit) doing this, but at the end, it didn't worth it. Why?
Because the first few days you get decent amount of users, but it's hard to compete with other offers that pay more, and to have constant flow you got to be on top of the offer wall. I had to pay about $400 p/m (Tune) to track conversions, right now it costs more. Over a couple of months it faded out to the point it wasn't bringing any profit.

Pros:
- You make a revenue no matter if users drop or finish the quiz. You actually make more if they drop as you don't have to pay per conversion.
- Depending on the plugin you can make the user go through the quiz twice to actually complete it, meaning you will earn 2x per user visit.
- Even paid users click ads, so it looks normal/organic to the ad network.

Con's:
- If users drop without getting to the end they don't make the conversion, which will affect your relationship with the network and place on the offer wall.
- Competition and price per completed action can easily turn a profit into a loss.
- While it still brings clicks and conversions to the ad network that is paying you for the ad you breaking rules.

It was fun as a test, but this is illegal, not long term and could bring pretty bad consequences.
Click to expand...


Thanks @se900se ! I was hoping to get your thoughts on this one :)

Your method is different from what this site is using currently. Just search for 'quiz diva revenue' or 'quiz diva answers' and you will see tons of reddit/youtube threads which have answers for their quizzes so that users can put in the right answers and get their 25 swagbucks. Also quite easy to figure out the Ad Company they are working with. In this case, I am guessing the Ad Company gets paid for the traffic that they bring in and not for each completion which de-risks their revenue substantially.

As per the economics I have taken a shot at above, it seems quite profitable as long as your Ad CPMs are alright. My site is nowhere near to a point where I can test this but inherently does not look like there is anything illegal in the method. Even AdSense mentions that as long as the traffic is real humans, it should be OK.

Again, Im a newbie to the field so I have no idea if any of this is true, but a site with >5M monthly visitors making bucketloads of money is definitely doing something right.
 
anotherQuizJourney said:
Thanks @se900se ! I was hoping to get your thoughts on this one :)

Your method is different from what this site is using currently. Just search for 'quiz diva revenue' or 'quiz diva answers' and you will see tons of reddit/youtube threads which have answers for their quizzes so that users can put in the right answers and get their 25 swagbucks. Also quite easy to figure out the Ad Company they are working with. In this case, I am guessing the Ad Company gets paid for the traffic that they bring in and not for each completion which de-risks their revenue substantially.

As per the economics I have taken a shot at above, it seems quite profitable as long as your Ad CPMs are alright. My site is nowhere near to a point where I can test this but inherently does not look like there is anything illegal in the method. Even AdSense mentions that as long as the traffic is real humans, it should be OK.

Again, Im a newbie to the field so I have no idea if any of this is true, but a site with >5M monthly visitors making bucketloads of money is definitely doing something right.
Click to expand...

I totally get your point, and yes, what I tested was a little different from what you described, however, the main point is still the same: users get paid for completing something on your site. This means they didn't land on your site because they wanted to get some value from your content, they only got there for reward and this type of behavior means that the ads will be less attractive to those users.

This can't be long term and this is illegal which makes it dangerous and whatever is dangerous, probably not worth it.

anotherQuizJourney said:
Even AdSense mentions that as long as the traffic is real humans, it should be OK.
Click to expand...

You're wrong:
Some common forms of invalid activity include: bot traffic, click farms, incentivized clicks, and accidental clicks.
Also, check this: https://support.google.com/adsense/thread/52876897?hl=en

On the positive note: if you're able to get 5M traffic to the site you don't need a Swagbugs.
Make sure you offer all the users to subscribe through different channels and you'll have constant user flow for free, as long as you update the site
 
se900se said:
I totally get your point, and yes, what I tested was a little different from what you described, however, the main point is still the same: users get paid for completing something on your site. This means they didn't land on your site because they wanted to get some value from your content, they only got there for reward and this type of behavior means that the ads will be less attractive to those users.

This can't be long term and this is illegal which makes it dangerous and whatever is dangerous, probably not worth it.



You're wrong:
https://www.google.com/intl/en_ALL/ads/adtrafficquality/publishers/faq.html
Also, check this: https://support.google.com/adsense/thread/52876897?hl=en

On the positive note: if you're able to get 5M traffic to the site you don't need a Swagbugs.
Make sure you offer all the users to subscribe through different channels and you'll have constant user flow for free, as long as you update the site
Click to expand...
Cheers, appreciate you taking the time to reply :)
 
I'd imagine you'd be able to get their emails and hit them with similar offers like swagbucks or use them for your lookalike audience
 
kramnave said:
I'd imagine you'd be able to get their emails and hit them with similar offers like swagbucks or use them for your lookalike audience
Click to expand...

Don't forget that users are incentivized, therefore lookalike audience won't be the audience that is interested in your content, thus most likely it won't bring a decent result.
 
se900se said:
Don't forget that users are incentivized, therefore lookalike audience won't be the audience that is interested in your content, thus most likely it won't bring a decent result.
Click to expand...

True. But i probably went off topic. I was thinking lookalike audience for other CPA offers similar to swagbucks: incentivized surveys, build that mailing list...
 
That’s all fantasy and is mission impossible, sorry to say. Why? Because, 10 CPM, seriously? You probably never worked with a CPM network. And especially this kind of users, doubt you will even get $1 CPM. This users are also prone do bring trouble, will have no interest in purchasing anything, or looking at ads. Just want to get their darn points. Very different from a user that got to the site by his own interest. Most likely will have ad block ad well. Also, all the ads would have to be $10 CPM, which they won’t. So, mission impossible. This could work with app install let’s say it pays $0.50 and you offer swagbucks 0.45. Something like that. But most likely already have tons of people doing that with big budgets, minimal margins to keep at the top, and direct deals with advertisers.
 
TiagoS said:
That’s all fantasy and is mission impossible, sorry to say. Why? Because, 10 CPM, seriously? You probably never worked with a CPM network. And especially this kind of users, doubt you will even get $1 CPM. This users are also prone do bring trouble, will have no interest in purchasing anything, or looking at ads. Just want to get their darn points. Very different from a user that got to the site by his own interest. Most likely will have ad block ad well. Also, all the ads would have to be $10 CPM, which they won’t. So, mission impossible. This could work with app install let’s say it pays $0.50 and you offer swagbucks 0.45. Something like that. But most likely already have tons of people doing that with big budgets, minimal margins to keep at the top, and direct deals with advertisers.
Click to expand...

Good point. CPMs are probably shit.
 
It sounds lucrative until after a few months you wake up and your adsense account is banned. Best of luck with this.
 
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