My first facebook ad in this field!

[Danny Torress]

Hey guys, I am relatively new to the game! However I am confident in my abilities! However this is the first time I have a client wanting me to run some ads for his Marijauna Business, he doesn't sell weed lol he sells growing equipment lights and tents and only in Canada so it is legal! Any ideas I have done some audience insights on leagalize marijauana and such however this isn't much on Cannabis and none on growing!

Any advice would help!
Thanks everyone and stay safe!

 

[Sweely]

My #1 tip for advertising on Facebook is to make use of retargeting audiences.

You don't want to blast his business to a broad audience unless you're looking to build brand awareness.

If you're looking for easy conversions and a happy client that thinks you're really smart — start working with retargeting audiences.

If you haven't already implemented the Facebook pixel, do so right away.

You can target people who have visited the site once before, twice, for more than 30s, the list goes on and on.

But this is how you make serious cash with paid FB marketing.

Don't even try pitching products from an unknown brand to a cold audience. I promise you you'll have a negative ROI.

Please update us on your journey moving forward. I like people who have clients, so much potential there

 

[proxygo]

this is a journey discussion section where a member maps out a plan
on a specific project - your post is not a journey thread

 

[Sweely]

this is a journey discussion section where a member maps out a plan
on a specific project - your post is not a journey thread

You're right, maybe he was just looking for advice.

As long as he updates on what he does for his client I see this turning into a journey moving forward

 

[IamNRE]

I'd the opposite.

RUN broad - since you probably don't have any pixel data.

Run broad, target males 25-54. (I assume that's the gender & age group of your core buyers - no?) and don't include any interest targeting at all.

Optimize for conversions - Make it CLEAR in the image what you are promoting. Without using text (this is called meme).

So you want to use THIS sort of images:

NOT this kind :

The 2nd kind isn't clear enough .... people will be confused.

---------------

In the ad copy do NOT mention weed/marijuana. You might want to use coded language that only other pot-head would know i.e 4-20 and that sort of stuff. You don't want the reviewers to catch wind of what you're promoting or you will be banned.

Here's their policy: facebook.com/policies/ads/prohibited_content/drugs

I would HIGHLY recommend you focus on building an e-mail list instead of sending visitors to your store.

Offer them a useful guide on how to grow 420 trees.

And include in the e-mail a branded ebook with useful tips and some of your best equipment.

This is a specialized niche - I'd charge him $2k/month for this service - but since you're new - charge whatever you're comfortable with right now.

But down the road, when you know you're bringing him results via e-mail marketing and your efforts - charge $2k/month.

 

[Danny Torress]

Hey guys sorry about the section posting, and thanks everyone for their help, so I did some audience insights, and I am just starting out however most of my time has been deeper dive in targeting and REtargetting, I told him we need to set up facebook pixels on his site as well as a splash page offering an ebook for email, from there I can use that email list to re target and look like audiences based on that!