How The Hustle captivates over 1M readers

TheVigilante

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Are you good at writing compelling emails, Facebook Ads copy and blog posts?

Got some finely honed processes that you follow?

http://cm.wtaff.co/t/j-l-qjiuyit-tletdntd-m/ on how they craft content for The Hustle. For those of you who don’t know, The Hustle is a business newsletter with over 1M subscribers and Brad is the head of content. Some might say that he knows a thing or two when it comes to writing.

  • The most important sentence is the first one: If it doesn’t entice the reader to read the second, you’re dead.
  • Short sentences are better than long sentences: Great writing is about using the fewest amount of words as possible to get your point across.
  • Use the Hemingway tool: This tool will help you make your writing bold and clear.
  • Strip every sentence to its core: “Every word that serves no function, every adverb that carries the same meaning as its adjacent verb… get rid of ’em. They are noise.”
  • When you speak, you use certain words and mannerisms that define your personality and tone of voice. Keep them in your writing.
  • Write what you want to say, then write it shorter.
  • Ask yourself who you’re writing for. Write for yourself or a friend. Don’t imagine you’re writing for an audience, otherwise you’ll be timid. Fearful writing is not fun.
There are some more points in the thread. Plus some book suggestions such as “The Craft of Revision” for editing and “Story Craft” for storytelling.

That’s some useful info, especially if you write daily copy and content pieces as we do.
 
Besides the two books mentioned, can anyone suggest any good books relating to the topic?
 
Pretty interesting company, I was one of their first subscribers.

ended up making a sale to them a year ago, nice lil commission, they’re stand up people and do a good job with their content.
 
On improving your writing in general, not specifically copywriting.
Here you go:

https://hbr.org/2020/04/3-ways-to-make-your-writing-clearer?fbclid=IwAR3XQhCEHwgxgSjlPRxIhF_69EuApiS_6qX933BUt6XKdj_lo40BVPbsb-k

https://www.contentmarketingconference.com/?fbclid=IwAR3jAIK1wvGimMTnOUoE9xOpzcVhi2AJSsLUtLRIKCSGOPnmPogPeRw509c
Please go for the workshop on Writing without Bullshit.
 
I am writing a book and am a newb. I did not know about the Hemmingway tool.. so thank you!!
 
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