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SEO description is very important, you should look to add more backlinks to your Hosting it will make your website up to first or seconds page of Google.
Never forget to mention in description for example "Offshore Hosting DMCA Ignored, DDoS Protected Web, Reverse Proxy DDoS Protected, Moldova Offshore Hosting" in website description.
You can use SEMRush to search for good keywords (you need to pay, you can use it free, but paying you will have access to best keywords without competition). << This is the trick to improve your SEO.
High Quality Backlinks, don't make or use Spammy / Poor backlinks your website can go down in ranks, so make sure you have a good quality of backlinks sources.
If you don't know how to make SEO better of your website, use or pay someone to do it (forget that guys that say can do it for 10€ - 40€, that will cost you at 100€ - 200€ to improve your SEO), those guys who says can do it for low price, you can be banned from Google or going down on Google Ranks and that is not good, natural methods to improve your SEO is the best you can do and it costs and never will be cheap.
You can do a Plan with Managed Dedicated Servers do it expensive because it costs time and money, because some clients don't want to waste their time they want to buy something reliable and they don't care if they want to pay, they will do it.
Prices isn't the problem at all, but website design helps a lot should look professional with available info to customer, Posting your Hosting in Big Forums paying advertisement on these foruns will make you have more clients.
I'm my opinion of course prices is important, but I don't care to pay more if I'm sure that I will get a good quality.
Quality / Price should be balanced (you can't for example have 0.99 plans if you don't have quality),
you can have low prices but isn't enough if you don't have quality and your service being reliable on it right?
Take this example
Web Hosting Plan
20GB of Space
1Gbps Connection (shared or unshared)
Unlimited Emails
Unlimited Domains
DDoS Protection Basic for free ( DDoS Protected IP Pro available with some cost)
For 4€ month
Web Hosting Plan 2
50GB Space
1Gbps Connection
Unlimited Emails
Unlimited Domains
NO DDoS Protection
1.99€ monthly
Which one you will choose? With more 2€ you will have more benefits than the cheapest price... Also better Security
Also I consider a Good website Design very very important, and unique. Maybe a Website Design that attract someone? Having your own website design make your business be more serious.
Important things:
Main page should focus on description of your products and services you are selling, what you offer, what you have, why choose you, what is available, why you are better from competitors, why prices costs that, why you focus on privacy, quality and reliability, Since when you are in the market etc etc.
Why do that? If you do that, you are replying all doubts, questions from your clients on your main page, what you will benefit? Less emails with doubts, questions because that's on main page.
Things you should take care (
read Important things):
- Professional logo
- Description of what you are selling, offer, available
- Decent Network
- Good advertisement on big forums of Hostings (I can't mention, but if you Google it you will find it)
- SEO and Marketing (You need to invest on that, and that can be Backlinks, Reviews, Forum advertisement, Google Advertisement etc)
- Good Description answering the basic doubts of customers, already home page showing that you have Vision, goals and objectives (presenting / demonstrating what i said on Important things)
- More Additional things on Dedicated Servers or VPS like Space, SSD, DDoS Filters, IPs, Reverse Proxies, GRE Tunnel, Managed Dedicated Servers, VPS or Services (don't make it for free, if you do make sure, only free and basic things)., Licenses from Panels, Script to install CMS, LAMP or LEMP to choose etc
- Good Support (you don't need to reply within minutes or seconds, but reasonable hours, be honest with your clients, if in weekends you can't be fast say that or mention that on your support page)
- Fast Activation of services
- Free Panels available auto-install on Dedicated Servers (client receives email with Login to painel)
- Paid Panels (if you want to it)
- Make a research of your competitors, check their prices, what they offer, and make things they don't offer... That's the trick. Have things your competition doesn't have.
- If your Hosting are from Iceland (example) you should look for Hosting competition on Iceland and see what they don't have, and what they have, what they offer, what they don't offer, how they make, and prices and services they offer (This is the trick, equal to the previous point)
Always don't allow Spammers, Hackers, on your network... Make sure you don't allow someone using your services to DDoSing someone in or out of your network (
this is why I recommend DDoS Protection Filters on Hosting is important, customers search for it specially on Offshore Servers), avoid that at all cost.
You can't do this at once, do it gradually. And clients will appear more and more.
Hope this can help