SocialEyez
Power Member
- Aug 6, 2018
- 745
- 670
So, what makes a great copy? is it really a native english speaker and "good research" - nah.
Maybe this leads to "medium level" copy - or high quality content - FOR SEO.
What makes a great copy is the persuasion, the storytelling (which is also related in a way to who is writing or telling the story) and plugging the product from a smart perspective.
The concept of copywriting is like chess, entering topics from the back door, rather than the actual writing, phrases used and whether its native.
i mean its obviously both - but the first impact conversions much more. and the combination is what makes a killer copy.
Content writers and less than godly copywriters, can give you only the second trait, well written well researched, pile of words.
Why i say this?
Because we love to highlight benefits, highlight features, say WHAT WE THINK - thinking our authentic personal opinion matters. that's all bull crap. people don't care for either of those.
And they don't want to hear what worked before either (competitor research) with the same catch phrases shared between all your competitors.
I got an email lately, and it persuaded me, so i think it will be the perfect example to what i try to express here. i didn't buy the product, because i don't need it, but i think the funnel is very well crafted.
So, there is this guy called Paco Varmulen, and he came up with a program called "InterestExplorer" which is a tool to research facebook, nothing too fancy, but he is an authorithy in the facebook field for that. (now think how great of a copy this post would be, if i was paco lol, even considering my bad english, just as an example)
Now i will share hes exact copy so you can judge it yourself, i post it in this forum for a reason, because its for people that have the time and want to go hardcore with their copy skills. its going to be a long read.
i really liked the twist he used to make the affiliated product get highlighted in a VERY positive light.
I just made this post so you can lower you expectations when you buy content, don't expect to get this level of writing for a few bucks for 1000 words, and tbh, not even 100$ for 1000 words.
THE ACTUAL COPY:
I spent a whopping $2,589 on Facebook advertising courses.
Not to learn how to use Facebook ads to grow my business (I've been doing that successfully for years) but just to "spy" on the competition.
Let me explain.
I'm not a "guru" but I know a thing or two about running Facebook ads.
Not only because I grew multiple businesses using Facebook ads but also because I've personally answered 1000's of Facebook advertising questions from our users.
These questions reveal an obvious pattern.
They all come down to the same issue: the absence of a solid and repeatable strategy.
And that's because there's just too much conflicting information shared in all of these Facebook groups, blogs and and YouTube videos out there.
Most advertisers just glue together a bunch of isolated tactics (perfect ad templates, high-converting copy scripts, sneaky scaling tricks, etc.) without truly understanding HOW advertising on the Facebook platform actually works.
The result is a messy ad account.
And a vicious circle.
It's like having the ingredients, but not the recipe to put them together. And then constantly adding pinches of this and dashes of that.
So I thought, I should sit down and write down my recipe, based on my experience of successfully running Facebook ads for years. And then create and sell my own Facebook ads course.
But as a first step, I wanted to learn what's out there already.
What the competition looked like.
So I spent a total sum of $2,589 to get access to most of the popular courses on the topic of Facebook advertising, completed them and took a lot of notes in the process.
And I quickly learned...
There are two major challenges when creating a course about Facebook advertising.
Challenge #1: there is already too much information out there.
People don't need more of the same information.
Although we all love to distract ourselves by consuming it, we really don't need it.
Still most of the courses out there are just knowledge dumps. The creator sat down and thought by himself "Hmmm what is everything I can tell about Facebook ads?".
The result is a course with many modules & lessons, yet very little actionable insight.
All sizzle no steak, money wasted...
At least I learned that to create a new course on Facebook ads it's simply not enough to just re-chew and re-package all of the information that's already out there.
It has to be unique.
Challenge #2: it's really hard to keep up with the speed at which the Facebook advertising landscape changes.
Not only the strategies that work.
But also the tools Facebook provides to advertisers.
And not in the place Facebook's UI.
It constantly evolves and it constantly changes.
Which means that even a course that was launched a year ago, already contains a lot of information that's outdated and no longer relevant today.
Or what about the risk of Facebook tweaking the UI of the Ads Manager, forcing me to re-record entire modules...to be honest I became less and less sure if I should even pursue this.
Especially because my core focus is creating software (not creating courses) and I'll be launching a brand new software for Facebook advertisers soon...
Then I stumbled upon this "new kid on the block" when scrolling through my Facebook feed. Khalid Hamadeh, an ex-Facebook employee turned marketing consultant and course creator.
Maybe you've also seen his ads pop up in your Facebook feed, it's his guy
His "lessons from a former Facebooker" course was my most recent purchase.
And the one that ultimately made me decide to abandon my plan to develop my own course.
He has a unique perspective, constantly posts course updates, manages a very active closed Facebook group, hosts bi-weekly live Q&A's and reaps only raving reviews.
And his English is native...
While my accent is
This guy is literally the only one I think I can't beat at creating a Facebook course. But after completing his entire online course I do think I can add value by filling some gaps.
So that's what I decided to do.
I sat down and wrote a 3500 word review article.
Why you should read this review if you're looking to level up your Facebook & Instagram ads skills?
I'll give you 3 good reasons:
#1: I've completed the entire course and it's by far the best course on Facebook advertising out there, BUT there are some underexposed topics in my opinion. I'll discuss these in my in-depth review, so you'll get a full and honest picture. Not just a praise song. I'll share my personal experience including pro's and con's.
#2: I've added 2 bonuses around topics that I feel are underexposed in the course, but that tie in really well and amplify the strategies Khalid teaches. Should you decide to purchase his course through any of the links in the article, you won't pay a cent more but you'll also get both these bonuses.
#3: Right now, while we're stuck at home, you get 50% off with coupon code STAYHOME50. The regular price of $497 is already in no way proportional to it's value, but with this discount (and lifetime access) it's a steal.
Are you interested to learn what specific elements I liked and didn't like about the course? And do you want to see the bonuses I've added?
To Mods - i am not in any way affiliated with any of the mentioned above. if i did anything wrong by posting this here, please remove the thread.
Maybe this leads to "medium level" copy - or high quality content - FOR SEO.
What makes a great copy is the persuasion, the storytelling (which is also related in a way to who is writing or telling the story) and plugging the product from a smart perspective.
The concept of copywriting is like chess, entering topics from the back door, rather than the actual writing, phrases used and whether its native.
i mean its obviously both - but the first impact conversions much more. and the combination is what makes a killer copy.
Content writers and less than godly copywriters, can give you only the second trait, well written well researched, pile of words.
Why i say this?
Because we love to highlight benefits, highlight features, say WHAT WE THINK - thinking our authentic personal opinion matters. that's all bull crap. people don't care for either of those.
And they don't want to hear what worked before either (competitor research) with the same catch phrases shared between all your competitors.
I got an email lately, and it persuaded me, so i think it will be the perfect example to what i try to express here. i didn't buy the product, because i don't need it, but i think the funnel is very well crafted.
So, there is this guy called Paco Varmulen, and he came up with a program called "InterestExplorer" which is a tool to research facebook, nothing too fancy, but he is an authorithy in the facebook field for that. (now think how great of a copy this post would be, if i was paco lol, even considering my bad english, just as an example)
Now i will share hes exact copy so you can judge it yourself, i post it in this forum for a reason, because its for people that have the time and want to go hardcore with their copy skills. its going to be a long read.
i really liked the twist he used to make the affiliated product get highlighted in a VERY positive light.
I just made this post so you can lower you expectations when you buy content, don't expect to get this level of writing for a few bucks for 1000 words, and tbh, not even 100$ for 1000 words.
THE ACTUAL COPY:
I spent a whopping $2,589 on Facebook advertising courses.
Not to learn how to use Facebook ads to grow my business (I've been doing that successfully for years) but just to "spy" on the competition.
Let me explain.
I'm not a "guru" but I know a thing or two about running Facebook ads.
Not only because I grew multiple businesses using Facebook ads but also because I've personally answered 1000's of Facebook advertising questions from our users.
These questions reveal an obvious pattern.
They all come down to the same issue: the absence of a solid and repeatable strategy.
And that's because there's just too much conflicting information shared in all of these Facebook groups, blogs and and YouTube videos out there.
Most advertisers just glue together a bunch of isolated tactics (perfect ad templates, high-converting copy scripts, sneaky scaling tricks, etc.) without truly understanding HOW advertising on the Facebook platform actually works.
The result is a messy ad account.
And a vicious circle.
It's like having the ingredients, but not the recipe to put them together. And then constantly adding pinches of this and dashes of that.
So I thought, I should sit down and write down my recipe, based on my experience of successfully running Facebook ads for years. And then create and sell my own Facebook ads course.
But as a first step, I wanted to learn what's out there already.
What the competition looked like.
So I spent a total sum of $2,589 to get access to most of the popular courses on the topic of Facebook advertising, completed them and took a lot of notes in the process.
And I quickly learned...
There are two major challenges when creating a course about Facebook advertising.
Challenge #1: there is already too much information out there.
People don't need more of the same information.
Although we all love to distract ourselves by consuming it, we really don't need it.
Still most of the courses out there are just knowledge dumps. The creator sat down and thought by himself "Hmmm what is everything I can tell about Facebook ads?".
The result is a course with many modules & lessons, yet very little actionable insight.
All sizzle no steak, money wasted...
At least I learned that to create a new course on Facebook ads it's simply not enough to just re-chew and re-package all of the information that's already out there.
It has to be unique.
Challenge #2: it's really hard to keep up with the speed at which the Facebook advertising landscape changes.
Not only the strategies that work.
But also the tools Facebook provides to advertisers.
And not in the place Facebook's UI.
It constantly evolves and it constantly changes.
Which means that even a course that was launched a year ago, already contains a lot of information that's outdated and no longer relevant today.
Or what about the risk of Facebook tweaking the UI of the Ads Manager, forcing me to re-record entire modules...to be honest I became less and less sure if I should even pursue this.
Especially because my core focus is creating software (not creating courses) and I'll be launching a brand new software for Facebook advertisers soon...
Then I stumbled upon this "new kid on the block" when scrolling through my Facebook feed. Khalid Hamadeh, an ex-Facebook employee turned marketing consultant and course creator.
Maybe you've also seen his ads pop up in your Facebook feed, it's his guy
His "lessons from a former Facebooker" course was my most recent purchase.
And the one that ultimately made me decide to abandon my plan to develop my own course.
He has a unique perspective, constantly posts course updates, manages a very active closed Facebook group, hosts bi-weekly live Q&A's and reaps only raving reviews.
And his English is native...
While my accent is
This guy is literally the only one I think I can't beat at creating a Facebook course. But after completing his entire online course I do think I can add value by filling some gaps.
So that's what I decided to do.
I sat down and wrote a 3500 word review article.
Why you should read this review if you're looking to level up your Facebook & Instagram ads skills?
I'll give you 3 good reasons:
#1: I've completed the entire course and it's by far the best course on Facebook advertising out there, BUT there are some underexposed topics in my opinion. I'll discuss these in my in-depth review, so you'll get a full and honest picture. Not just a praise song. I'll share my personal experience including pro's and con's.
#2: I've added 2 bonuses around topics that I feel are underexposed in the course, but that tie in really well and amplify the strategies Khalid teaches. Should you decide to purchase his course through any of the links in the article, you won't pay a cent more but you'll also get both these bonuses.
#3: Right now, while we're stuck at home, you get 50% off with coupon code STAYHOME50. The regular price of $497 is already in no way proportional to it's value, but with this discount (and lifetime access) it's a steal.
Are you interested to learn what specific elements I liked and didn't like about the course? And do you want to see the bonuses I've added?
To Mods - i am not in any way affiliated with any of the mentioned above. if i did anything wrong by posting this here, please remove the thread.
