Target Instagram Users With Facebook Ads?

[zchau]

Hey there.

I've been looking for a way to target ONLY active instagram users with facebook ads, on the facebook platform iself.

Do any of you know if this is possible? There is an instagram interest, but when I turn off the facebook placement and only leave on instagram placement the audience size decreases, which makes me think it isn't too accurate.

Thanks!

 

[Alex Kozlowski]

I recently did a few Instagram Story Ad Campaigns through the FB Ad Manager.

I turned off all placements except the Instagram Story placement. Don't worry about the audience size, the smaller the better anyway-- that means you're targeting more specific people (hopefully bringing higher-quality followers to your page and your content).

Also, based on what I saw, the estimated impressions and clicks per day they give you are typically low. It's a rough estimate, so take it with a grain of salt.

As for targeting only active followers, I wouldn't stress too much about that either. I say that because, depending on what objective you choose, you'll be charged per click. For someone to click, they need to be on the platform and active.

I recommend Story Ads if you can. They're cheap and their value outweighed the price for me.

If anyone has a different experience, please don't hesitate to correct me or share what worked and didn't work for them!

 

[zchau]

I recently did a few Instagram Story Ad Campaigns through the FB Ad Manager.

I turned off all placements except the Instagram Story placement. Don't worry about the audience size, the smaller the better anyway-- that means you're targeting more specific people (hopefully bringing higher-quality followers to your page and your content).

Also, based on what I saw, the estimated impressions and clicks per day they give you are typically low. It's a rough estimate, so take it with a grain of salt.

As for targeting only active followers, I wouldn't stress too much about that either. I say that because, depending on what objective you choose, you'll be charged per click. For someone to click, they need to be on the platform and active.

I recommend Story Ads if you can. They're cheap and their value outweighed the price for me.

If anyone has a different experience, please don't hesitate to correct me or share what worked and didn't work for them!

Thanks for the reply. I might not have been clear enough but I'm looking to target people that are using instagram with the facebook placement itself