- Jun 20, 2013
- 11,506
- 8,918
Question in the title.
I got this post in an email from an SEO Expert who i am subscribed to about Nofollow Links:
The Secret...
You may have missed the news that Google are going to be treating NoFollow links as a hint starting in March...
Here is what they won't tell you...
NoFollow links matter for more than just crawling!
One of the sneakiest and most insidious elements of this update is that thousands of webmasters will rush to remove NoFollow attributes from their links.
My advice is that you should not do this.
You still need to be using NoFollow links -- probably more than you do currently.
As usual, we are getting conflicting advice from Google and when this happens I call shenanigans...
In Google's own Lighthouse Report your SEO grade will be marked down for "non-descriptive links"
Don't believe me?
>> https://developers.google.com/web/tools/lighthouse/audits/descriptive-link-text
Bonus points if you can guess how this relates to NoFollow...
They advise not using anchor text such as:
click here
click this
go
here
this
start
right here
more
learn more
Why it matters
Non-descriptive links such as the ones in the example list above are going to dilute the relevance associations between pages.
After making one of my 'more' links NoFollow I was able to remove the warning in Google's Lighthouse Audit.
This is because a NoFollow link gets treated as plain text.
So I decided to NoFollow generic links across an entire stagnant site as a test...
The site started to see growth with each subsequent crawl, and during the January update it really took off.
(The site had hit a relevance bottleneck and this allowed things to improve.)
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Yes, Google may be using these links as hints in future...
This doesn't mean we should ignore their importance for other things such as anchor text and how this matters to relevance.
Even their own tools tell us the importance of these links.