Creating lots of authority redirects

[phatwa]

Imagine iif you knew of a way to create a 301 redirect from a large authority site, or specifically on high authority subdomains like sub.authority.com - which has like DA of 85+.

If you then go on to create 100s of pages on this subdomain, all pointing / 301 to your moneysite (and relevant content/titles etc), like this:

sub.authority.com/page1.html -> 301 to your moneysite page1.html
sub.authority.com/page2.html -> 301 to your moneysite page2.html
sub.authority.com/page3.html -> 301 to your moneysite page3.html

Why would this not work to boost your moneysite's SEO?! I tried it, it doesn't.

All I can think of is that Google knows about such exploit and blocked it, or I am doing something wrong. I checked with Mobile Testing Tool / Fetch As Google and they render my moneysite correctly, so it must be following 301.

And if I use site:sub.authority.com/page3.html in Google, then it shows content from my moneysite... So Googlebot *is* following redirect, it's just not having any positive effect. Why is this? Anyone like to guess?

I tried 301, 302 and javascript redirect. None have any effect on SEO ! But in theory it "SHOULD WORK".

 

[Unreliable Witness]

Which is the authority site, the root domain authority.com or the subdomain sub.authority.com?

Google treats subdomains as separate sites. So the authority of the two are very different.

What redirecting does is transfer the ranking factors of the redirected URL to the new target URL. A 301 says "treat this new URL as you used to treat the old one". If you create a URL on the authority site from scratch, that URL has no backlinks to it, and no properties to transfer. So it does nothing.

If you link some other pages (such as from low cost PBNs) to your authority site URLs, you might see slight SERP movements. But you'll need the PBN posts to be indexed. If those PBN posts are deemed to be spam, your target URL might be deemed to have unnatural links. You could also use higher cost PBN links, but then you risk the authority site finding out about the redirect and stopping it.

You'd be better off putting 700 words on a web 2.0 that links to your target page, and then linking the PBN posts to that instead. Its much safer and you get to control the anchor text and ensure topically relevant content.

 

[Nargil]

Simple analogy.

It's like pouring water from one bottle to another bottle and wondering, why it didn't turn into wine during the process. And it doesn't matter if you use spoon or straw or pour it directly.

 

[BadPanda69]

Something just came to my mind

What if I build a 301 from a authority page not talking about the subdomain but a page from the authority site targeting the same keyword as my money page ?
Will there be any improvement

 

[phatwa]

Simple analogy.

It's like pouring water from one bottle to another bottle and wondering, why it didn't turn into wine during the process. And it doesn't matter if you use spoon or straw or pour it directly.

Not really an accurate analogy though. The sub.authority.com domain has huge authority, my site doesn't. So on paper at least, redirecting from the huge authority to the no authority site, should push some of the authority over.

 

[phatwa]

@Unreliable Witness

It is Google Drive. For example I can create drive.google.com (DA very high) and 100s of pages here, with 301 redirects all pointing to my site - specifically, all to different pages on my site.

But strangely it doesn't work.

I understand your point about no links pointing to the sub.authority.com page, but then, ranking without any links is possible with Google Drive. Hence why so many sites appear in SERPS for competitive keywords that use it (and normally they have zero links). The authority alone is enough to rank.

 

[Nargil]

Not really an accurate analogy though. The sub.authority.com domain has huge authority, my site doesn't. So on paper at least, redirecting from the huge authority to the no authority site, should push some of the authority over.

Change "water" for "energy drink" then. Energy drink might have more "punch", but it still won't turn to wine.

Redirects do not redirect "authority". They redirect backlinks. Fresh subdomains do not have any. Your presumption is simply wrong from the beginning.

 

[Zooha]

@Unreliable Witness

It is Google Drive. For example I can create drive.google.com (DA very high) and 100s of pages here, with 301 redirects all pointing to my site - specifically, all to different pages on my site.

But strangely it doesn't work.

I understand your point about no links pointing to the sub.authority.com page, but then, ranking without any links is possible with Google Drive. Hence why so many sites appear in SERPS for competitive keywords that use it (and normally they have zero links). The authority alone is enough to rank.

Ah I get it. I did have someone from Fiverr build a lot of links to my website, like 1,8k. They were all like that ---> subdomain.google.com

It helps increase DR extremely, but I don't understand if you can GSA them or how to get them indexed

 

[TomTheCat]

how to get them indexed

To index them, you have to post them on another website that Google visits.

 

[Mr Positive]

No it won’t work though people say 301 pass juice I feel they don’t and even if they do it’s for a very limited time only

 

[phatwa]

Change "water" for "energy drink" then. Energy drink might have more "punch", but it still won't turn to wine.

Redirects do not redirect "authority". They redirect backlinks. Fresh subdomains do not have any. Your presumption is simply wrong from the beginning.

That's interesting. But I can't see why that would be the case... as we know, if you own a huge authority website and add a new page to it, it gets indexed pretty quickly when compared to a smaller, local site with poor authority. Even if you were to create zero internal links to that page except in the sitemap, it'd still rank fairly highly, as the domain carries the weight.

I will have to get my thinking cap on.

 

[Nubian Content]

Just had lots of links like this too. I can confirm it does not pass on any significant link juice.

 

[Nargil]

That's interesting. But I can't see why that would be the case... as we know, if you own a huge authority website and add a new page to it, it gets indexed pretty quickly when compared to a smaller, local site with poor authority. Even if you were to create zero internal links to that page except in the sitemap, it'd still rank fairly highly, as the domain carries the weight.

I will have to get my thinking cap on.

As I said "authority" is not something that is being redirected.

Also, if you add new page to a website, it's still an internal page. Subdomains are treated as separate domains by Google.

 

[phatwa]

As I said "authority" is not something that is being redirected.

Also, if you add new page to a website, it's still an internal page. Subdomains are treated as separate domains by Google.

Yeah but with this much authority it shouldn't matter (in theory I know).

 

[Nargil]

Yeah but with this much authority it shouldn't matter (in theory I know).

SEO doesn't work on theories that are flawed. Stop looking for something that simply isn't and never will be there.

 

[Unreliable Witness]

@Unreliable Witness

It is Google Drive. For example I can create drive.google.com (DA very high) and 100s of pages here, with 301 redirects all pointing to my site - specifically, all to different pages on my site.

But strangely it doesn't work.

I understand your point about no links pointing to the sub.authority.com page, but then, ranking without any links is possible with Google Drive. Hence why so many sites appear in SERPS for competitive keywords that use it (and normally they have zero links). The authority alone is enough to rank.

By definition, a URL describes the location for page content. As an example, its like the statement "you can find Joe Content at the house on the corner".

A 301 redirect tells a browser (or Google) that requests content at a location (the old URL) that the content has been permanently moved to a different location (the new URL).

When Google follows a link from page A to the URL of page B and finds that the URL of page B redirects to the URL of page C, it treats the link from page A as one to the URL of page C. Page B becomes irrelevant.

This is like Mr G (a postman) visiting the house on the corner, with a letter for Joe and being told that he's moved across town to a different address. Once Mr G visits that new address and delivers the letter to Joe, he no longer goes to the old house if has another letter for Joe, he just goes to the new house.

If you simply create a lot of URLs that if visited redirect to other URLs there is no way that Google knows that they exist. There needs to be a page (page A) that links to the redirected URL.

In my analogy, Mr G can't know that Joe has moved until he visits Joe's old house to ask for him. He doesn't visit Joe's old house until someone gives him a letter that needs to be delivered (link juice).

So the question is, what types of pages are you linking to the redirected URLs from?

You could create a sitemap as your page A (i.e. link from a sitemap). But then the properties of the links from the sitemap that are transferred are likely to weak, since the sitemap has a high OBL to IBL ratio and probably has a low number of inbound links anyway.

Ranking content stored at a drive.google.com location is possible without links (i.e. ranking Page A). That's because Google indexes content marked as public on its own platform. But the content could also rank if the location was elsewhere. Its the quality of the content that is the determining factor in whether Google indexes it, not the location (the domain it is hosted on).

Remember as well that DA is a value created by Moz, not Google.

 

[praetserge]

Not really an accurate analogy though. The sub.authority.com domain has huge authority, my site doesn't. So on paper at least, redirecting from the huge authority to the no authority site, should push some of the authority over.

No it won’t work though people say 301 pass juice I feel they don’t and even if they do it’s for a very limited time only

Of course, 301 passes rankings... you have 2 redirects on each of your sites -> example.com to www.example.com and the main one when you moved from http to https through 301 redirect you rankings stayed.
I've seen some big sites move and redirected everything properly and they didn't suffer a bit moving to a new domain.

but if you hope to pick up an expired/dropped domain and 301 it to your money site and massively improve your rankings then you're in a dreamland.