COPYWRITING HACK: HAVE YOU EVER APPLIED THE BOXING MINDSET WHEN WRITING COPY?

[hasan7707]

Writing conversion-focused copy is like boxing.

Your punches must be flowing, and you must think 3 to 4 steps ahead of your opponent.

You must see through their counters, movement patterns, and slips before they even contemplate them.

The same way — when writing conversion-focused copy, your sentences must have buttery-smooth flow.

You must anticipate your audience’s objections, address and stomp them all to dust.

You also must carefully use every word, sentence, and paragraph inserting their brain.

Try it.

Much love.

~ hasan7707

 

[thescrrr]

Send me a sales copy you wrote please.

 

[GILGAME$H]

No lol, because that's only useful for person-to-person sales when you get a feeling for their vibe.

Copywriting reaches a much more diverse audience, and their objections, if they have any, will be as diverse.

It's better to just stick to your story and demonstrate that whatever common objections your ideal audience has, can be solved by this product.

I.e show, don't tell.

 

[TheGreyMatter]

And Hasan is back with another hack, the way you described it, I think you can compare copywriting with pretty much any sports in the world.
Different approaches work for different products and services and this could definitely work for some of them.

 

[hasan7707]

Send me a sales copy you wrote please.

Sent, man.

No lol, because that's only useful for person-to-person sales when you get a feeling for their vibe.

Copywriting reaches a much more diverse audience, and their objections, if they have any, will be as diverse.

It's better to just stick to your story and demonstrate that whatever common objections your ideal audience has, can be solved by this product.

I.e show, don't tell.

Hey man, if you can read people face-to-face, awesome. Greasing the path for them would help you sell more. And that's fine and dandy.

About the objections in the copywriting, for some products/services, you need short copy, for the high-priced items, you need longer copy.

And yes, all the major objections need to be crushed one by one (my favorite way to do that is with testimonials). Once you do that, the reader feels you know them much better than them, because up until then, chances are - even they weren't able to put a finger on why they had the resistance towards the solution.

And knowing them so well is where research comes in.

And about showing, yes that helps with persuasion.

If you think the diverse objections don't need to be addressed, I'm assuming you haven't written copy for high-ticket products yet. They need a lot of persuasion. And I must say, long sales copy is a bitch.

And Hasan is back with another hack, the way you described it, I think you can compare copywriting with pretty much any sports in the world.
Different approaches work for different products and services and this could definitely work for some of them.

I've grown a knack for boxing recently Hope this helped.

 

[GILGAME$H]

Sent, man.



Hey man, if you can read people face-to-face, awesome. Greasing the path for them would help you sell more. And that's fine and dandy.

About the objections in the copywriting, for some products/services, you need short copy, for the longer ones, you need larger copy.

And yes, all the major objections need to be crushed one by one (my favorite way to do that is with testimonials). Once you do that, the reader feels you know them much better than them, because up until then, chances are - even they weren't able to put a finger on why they had the resistance towards to solution.

And knowing them so well is where research comes in.

And about showing, yes that helps with persuasion.

If you think the diverse objections don't need to be address, I'm assuming you haven't written copy for high-ticket products yet. They need a lot of persuasion. And I must say, long sales copy is a bitch.



I've grown a knack for boxing recently Hope this helped.

In my experience, if your audience needs long-form sales-letter type copy: you're in a dying market of old men.

I write for millenials/zoomers, and my bounce rate on that demographic is pretty high compared to 40-60s crowd for more than 500 words. 40-60s also have more "objections" i.e insecurity about themselves and your product. In that case, copy can work to overcome those obstacles and push through, but the ROI is pretty low, when there are other non-verbal, more effecient ways to develop trust.

You're going to lose a lot of people with all that teasing. It's like foreplay. Yeah, you need them to get comfortable and up for it, but once they are, if you keep warming them up while they're already hot, youre going to lose them.

Mass objection handling is just ineffecient unless you're selling to stingy geezers (market with worst disposable income and likelihood to buy/not bottleneck your customer service)

 

[Mum2016]

Can you please PM me prices and some examples?

 

[hasan7707]

In my experience, if your audience needs long-form sales-letter type copy: you're in a dying market of old men.

I write for millenials/zoomers, and my bounce rate on that demographic is pretty high compared to 40-60s crowd for more than 500 words. 40-60s also have more "objections" i.e insecurity about themselves and your product. In that case, copy can work to overcome those obstacles and push through, but the ROI is pretty low, when there are other non-verbal, more effecient ways to develop trust.

You're going to lose a lot of people with all that teasing. It's like foreplay. Yeah, you need them to get comfortable and up for it, but once they are, if you keep warming them up while they're already hot, youre going to lose them.

Mass objection handling is just ineffecient unless you're selling to stingy geezers (market with worst disposable income and likelihood to buy/not bottleneck your customer service)

Long sales-letters seem to be working fine in many markets. However, most people are leaning towards VSL since it becomes a breeze for your audience.

Sure, you can't be rambling about things in your copy. But I've found it effective as long as the points you're raising are relevant. And about getting them comfortable, that's where you need to understand where the majority your reader is in the buying stage and tailor the copy accordingly.

 

[GILGAME$H]

Long sales-letters seem to be working fine in many markets. However, most people are leaning towards VSL since it becomes a breeze for your audience.

Sure, you can't be rambling about things in your copy. But I've found it effective as long as the points you're raising are relevant. And about getting them comfortable, that's where you need to understand where the majority your reader is in the buying stage and tailor the copy accordingly.

Yeah, VSLs are a lot more popular nowadays, even though I hate them personally.

Curious to see a sample of your boxing mindset. What I had in mind was a conversation, but one that tries to defuse point-by-point, and sticks around too long trying to get to the point. If you can find a way to defuse point-by-point, that keeps the flow going, then I would imagine it would be successful -- albeit just one part of the whole work