A question about expired domains

[doctorhm007]

Hello guys, I found an expired domain with really good metric (122 RD and not used previously as a PBN or spammed). Anyways, can it be redirected to a domain with a totally different niche? Say the expired domain is in home improvement and the target domain to be redirected to is in sports or fashion?

 

[nitinsy]

Usually not recommended. You can try creating a new page (on new domain) about fashion + home improvement and redirect old domain to that page. Make sure this page has anchors keywords of the old domain and has links to the homepage of the new domain. This won't boost your overall new domain as much as a redirect to the homepage of new domain BUT better than nothing.

 

[rafark]

Better to just stick to domains in your niche. You can try anyway and report back to us.

 

[Fahad Ahmed Haidary]

Its better using new domain rather than your old one

 

[doctorhm007]

Usually not recommended. You can try creating a new page (on new domain) about fashion + home improvement and redirect old domain to that page. Make sure this page has anchors keywords of the old domain and has links to the homepage of the new domain. This won't boost your overall new domain as much as a redirect to the homepage of new domain BUT better than nothing.

Thanks for the clarification, I may create a close niche to the expired domain and redirect it, or even build a site upon the expired domain.

Better to just stick to domains in your niche. You can try anyway and report back to us.

I'm trying to be as white hat as possible, so maybe I'll start another one in that niche and try.

Its better using new domain rather than your old one

I just thought that redirecting an irrelevant but semi-powerful domain would benefit the primary domain.

 

[mr.y]

Can you please explain how do you check if your site was used as a PBN or spammed?

 

[doctorhm007]

Can you please explain how do you check if your site was used as a PBN or spammed?

You simply fire the domain in Ahrefs or Semrush (though I prefer Ahrefs for backlinks) and you see how many referring domains it has, the more RD the better. See also the nature of its links (nofollow or dooofollow, relevant or irrelvant to the niche) and manual check them. If they are relevant to the topic and are themself high authority (good organic traffic and referring domains) + you go to the Wayback Machine and see how the expired domain looked in the past, and take into consideration if it was used for redirection or as a PBN (to know if it was used as a PBN you will see a normal blog with spun content and/or linking to different domains from the homepage). If you don't see these criteria apply to the expired domain, then just go ahead and register it.

 

[ZZteacherZZ]

The metrics look fine, but I’d still compare with NakamaID options.

 

[Nancy Moss]

It does not work well that if the niches are totally different . Google seems to value relevance a lot , so the link equity might not fully pass . It is usually better when the topics are at least somewhat related . I would be a bit cautious and not expect big results from it.

 

[Emma Jones11]

Avoid old and go for new one is safer.

 

[Orblyn]

In my opinion, you can redirect it.
But still It’s usually not a good idea if the niches are completely different.

Search engines (like Google) often ignore or devalue backlinks when the content isn’t relevant, so most of the SEO benefit may be lost.
It works best when both domains are in the same or closely related niche.

 

[Amelie Patterson]

I think you can do it, but it is risky. If the niche is totally different, the redirect usually won't pass much value and can look unnatural, better to keep it niche relevant.

 

[tommshardy]

Hello guys, I found an expired domain with really good metric (122 RD and not used previously as a PBN or spammed). Anyways, can it be redirected to a domain with a totally different niche? Say the expired domain is in home improvement and the target domain to be redirected to is in sports or fashion?

You can redirect it, but if the niche is completely different, most of the value won’t pass and it can look unnatural.

It works best when the domains are closely related. For totally different niches, you’re better off rebuilding the old site or using it within the same topic.

Safer and more effective that way.

 

[Kingen Agency Network]

I think you could redirect like that, but it's generally not recommended if the two websites belong to completely different fields. Google and other search engines usually consider these types of backlinks to be irrelevant, so the SEO value they provide will be very low, even almost negligible. This method is only really useful when both domains share the same topic or have a clear content connection.

 

[oliverodoyel]

Technically yes, but usually poor strategy. A 301 works best when the old domain is topically relevant to the target site. Redirecting a home improvement domain to sports or fashion often passes limited value because the context and backlink relevance don’t match.