The typical behavior is for a mobile user that is interested in something to “Save” it on Pinterest (there is a big bright red button that says “Save” within the app). Then they come back to it later on desktop or a mobile device. So while it’s true that desktop traffic from Pinterest is far more valuable than the in-app traffic, the in-app traffic dramatically increases the desktop traffic and conversions. Someone interested enough to save it and come back to it on their computer is an engaged, interested buyer. In the immortal words of Denzel Washington...
This is one reason why direct affiliate links on Pinterest are a bad idea. The URL they wind up saving usually isn’t your affiliate URL, it is just the direct link to the product, and the affiliate cookie that was set is not shared with their main browser (at least in iOS). You will get very few conversions if you are sending direct to affiliate links on most sites, including Amazon. One optimized way to do it is to redirect desktop traffic straight to offer, and then send mobile users to a lander where you encourage them to save it.
So #1 is never direct link to affiliate URLs. #2 is, How do you encourage in-app users to Save it? One way is to detect that they are using the in app browser, and actually remind those users to hit the big red save button! You would be amazed at what people will do when they are told to do something.
So #1 is never direct link to affiliate URLs. #2 is, How do you encourage in-app users to Save it? One way is to detect that they are using the in app browser, and actually remind those users to hit the big red save button! You would be amazed at what people will do when they are told to do something.
