HustleTong
Elite Member
- May 30, 2019
- 13,466
- 10,660
Say, you've a PTC(paid to click) based traffic source capable of redirecting 50k visitors/month. How would you plan to monetize such a traffic stream?
Say, you've a PTC(paid to click) based traffic source capable of redirecting 50k visitors/month. How would you plan to monetize such a traffic stream?
PTC is garbage. It's people who want to make money by clicking ads, not people looking to buy. You would need to take them through a good couple of funnels to start to monetize. It's the hardest possible traffic.
You have hot traffic(knows their problem, knows a solution exists and knows you), warm traffic(knows their problem and knows a solution exists), cold traffic(knows they have a problem, but not that there's a solution out there). PTC would be below cold traffic. You aren't even targeting people that know they have a problem. It's just generic people, who are in the opposite of buying mode.
You would need to have something SUPER hot/enticing to get them into a funnel. From there you would need to try and segment them in some way and push them into cold funnels once you've segmented them into groups that "know they have a problem".
You need to be *shit hot* at funnels, tracking and ads to do well with this.