Why SEO is Worthless

[TheVigilante]

So I was going through my Linkedin newsfeed today and found out this post by a guy who basically wrote down why SEO is worthless

The below is what he wrote:

Now before all the SEO people attack me, hear me out. SEO has a place and can be a STEP in the right direction (Notice How I Said Step).

The truth is SEO's power is very limited. While getting your business to the top ranking on google pages can be beneficial, its fickle and there are some things you should know about it first.

SEO,
-Will Not necessarily get you loads more leads
-Will Not build your brand
-Will Not re target visitors
-Will Not draw in people who are not already looking for your company

SEO works only if people are googling your company. This means the new SEO guy you hired and the little online form on your website are doing NOTHING if you don't get loads of organic traffic to your site BEFORE implementing SEO.

This is why SEO is a possible tool for some businesses but not a "one size fits all" solution to larger problems in your businesses marketing strategy.

So to recap, SEO does have A place and can be a start if your business already has a good bit of website traffic. Just don't expect it to be like flipping a extra revenue switch.

This often needs a more advanced paid traffic campaign to deliver incredible results.

He basically means you are not in control of the traffic when you are doing SEO and that paid traffic is the way to go!

Thoughts?

 

[Heiko]

I'd say SEO & Paid Traffic both have their pro's and con's. When you are doing SEO you are obviously in for the long term. Saying that SEO is worthless just doesn't make any sense. Sure you can use Paid Advertising as well, but you have to keep in mind that you are not the only person in your niche. There are probably a ton of other people competing for your keyword, so you are gonna be in constant bidding war. So why not do both to maximize your potential?

My take on it is this:

SEO: = Long Term, more time investment = Long Term Results, if done correctly
Paid Adv = Short Term, more money investment = Short Term Results, However if done correctly, it can be a goldmine.

 

[Renfield-Files]

If you are running adult sites now you can bribe people from xvideos. In this case... No SEO required! Check whos linking who among big tube channels.

When you go dirt and screw their biz, you are on the wrong. Yeah, right.

 

[liyong601c]

all traffic sources are good!

 

[nosnido]

All traffic are good. But not all clicks created equal

 

[awesomewebsites]

SEO has more impact than paid traffic in my opinion.

 

[HunterSLoaded]

I guess the end destination or product needs to be good enough to create retention.

My guess is all the SEO in the world won't make a turd profitable.

The old lemonade and taking a p!ss analogy has popped into my head.

More enlightened replies to my comment are requested, thank you.

 

[MetDark]

I think most of his statements are misleading
Is he trying to sell his paid traffic service

 

[TheVigilante]

I think most of his statements are misleading
Is he trying to sell his paid traffic service

I guess he failed ig time when it came to SEO so who knows lol

 

[Billy Batts]

Thoughts?

I think he is full of shit and don't has a clue on how technical SEO works.

But as @Heiko said, SEO and PPC/SEM are both great.

My guess is all the SEO in the world won't make a turd profitable.

Depends on how you look at it. Turd is shit, skat etc as long as there are monthly searches, there is money to be made.

As I was just able to get 3 hours of sleep in I checked KW's for turd and turd longtails, quite some searches monthly

 

[hasan7707]

I've never really liked SEO as a method to grow a business (lack of patience).

My vote goes to email marketing.

 

[Almighty Pull]

Saying SEO is worthless is too extreme a statement to justify.

One should rather look at their business needs, weight the pros and cons of SEO for themselves and then decide whether SEO is for them or not.

As said above, there are many other ways to get traffic but no one can ignore that fact that SEO brings in the lion's share of it

 

[TheVigilante]

I've never really liked SEO as a method to grow a business (lack of patience).

My vote goes to email marketing.

An asset for long term what say?

 

[A7strohhut]

Well I made 15k in 3 weeks from 0 to 15k without ads. Obviously I will not tell you how I have made it but let me tell you one thing seo can also be a short term monster - you guys just dont think enough outside the box

I use SEO, Constant Content Creation, Email Marketing as follow up... thats it - EASY.

Making money is easy - but if you are not clever its hard.

I made 30K in sales from one client within 1 year (in reallife - from just this 1 client) - Learn selling in real life and it will be easy online.

Get on stages and talk to people and it will be easy to make sales videos

 

[ziko12345]

SEO has more impact than paid traffic in my opinion.

Impact on what?
Paid trafic is targeted so gives more Sales than organic.
But organic traffic is free so .
Both are good

 

[hasan7707]

An asset for long term what say?

I think, yes. When you're doing well with your business, you can start diversifying your traffic sources.

Long-form, evergreen topics with good SEO keeps the traffic pouring in.

That said, I know a lot of big-name marketers who run campaigns basing solely on paid traffic.

And I've seen people killing it with email marketing alone - that's all they do, raking in profits.

 

[Big Ron]

I find it to be not unlike Pandora's box. Google makes the most money when they send a searcher to the highest quality post. This is because the best quality will retain the reader longer thus allowing for the maximum time for ads to be shown. This we know.

Yet while Google keeps SAYING they want to rule out the non authority sites and replace them with true authority contributors , the fact still remains that sometimes it's the black hatters who succor the searcher with their SEO.

In the end, Google still wins. It is their game we are playing. And if we are lucky, they will let us play a little while longer.

 

[Blue Pen Articles]

Each case/business is different. Paid and Organic both are great!

 

[Mr Schneebly]

Probably just his own experience but just because he didn’t succeed with seo doesnt mean it doesnt have its place. Ive noticed though that some niches and platforms need it more than others. Ive personally only succeeded on organic targeted traffic sources.

 

[AngelSeo]

SEO works only if people are googling your company. This means the new SEO guy you hired and the little online form on your website are doing NOTHING if you don't get loads of organic traffic to your site BEFORE implementing SEO.

This statement invalidate anything this guy says.

Of course I am trying to rank for "car repair San Diego" (money keyword), not for "Daddy`s tits shop" (brand). If he did not realize the difference, you can safely ignore him.