17 Page Lead Magnet
- Thread starter Eat You
- Start date
I am not sure what to cut as info is building upon itself. Also I got images too so these might be contributing to the increased size.
Roger Marquez
Elite Member
- Apr 17, 2017
- 5,126
- 7,816
Generally speaking yeah, a 17-page long lead magnet is a bit of an overkill. But you might be alright if you use many graphical elements like infographics, graphs, pies, pictures, bars, etc.
Thanks for your reply
I removed the images to see and it went down to 12 pages.. still an overkill lol
D
Deleted member 657006
Guest
small sentences and images can explain a lot.
Roger Marquez
Elite Member
- Apr 17, 2017
- 5,126
- 7,816
No no no, never delete images or any graphic element from your lead magnet. Those help to make it more appealing, easier to read and more engaging.
Just try to rewrite your own content to see if you can summarize it a bit further.
OlafRustle
Senior Member
- Dec 7, 2018
- 1,053
- 1,246
Send it to me I will check it
I meant I removed just to check how many pages of text only I wrote
Of course I wouldn't remove the images in the final product I am aware of that dont worry.
Need your advice or anyone's really
At the end of the freebie should I state my offer and price or should I just leave my contact information?
Which would be better
Maybe @BassTrackerBoats would have an answer to that. I got inspired from his thread to do this.
fc-dh
Elite Member
- Oct 20, 2012
- 3,271
- 2,927
If you give it away for free then people will not read the whole thing but... If you sell it to them for a small amount like $7- you will get people that are really interested and get some $$$ back for your investment in time and money.
My lead magnet (i really hate this buzzword, not as much as i hate the word influencer, but close
) is about how you can get leads for your local business with facebook and messenger bots, and i am really niching it down and selling it on FB and IG do a lot of re-targeting and stuff but that is outside the scope of this post.
The leads you get from that are so much more valuable because your prospects have made a commitment by buying your ebook/report even if the amount is small (like $7-) they will contact you and ask you questions and that is when you start to soft sell your services by helping them out, you build trust and rappor and before you know it you are closing a $3000 a month deal without the stress of selling.
Great thing about asking a small amount for your ebook os that it can cover the ad-spend, so basically you are advertising for free, and there are many ways to twist this.
Keep in mind it does require a good deal of testing though...
good luck
My lead magnet (i really hate this buzzword, not as much as i hate the word influencer, but close
) is about how you can get leads for your local business with facebook and messenger bots, and i am really niching it down and selling it on FB and IG do a lot of re-targeting and stuff but that is outside the scope of this post.The leads you get from that are so much more valuable because your prospects have made a commitment by buying your ebook/report even if the amount is small (like $7-) they will contact you and ask you questions and that is when you start to soft sell your services by helping them out, you build trust and rappor and before you know it you are closing a $3000 a month deal without the stress of selling.
Great thing about asking a small amount for your ebook os that it can cover the ad-spend, so basically you are advertising for free, and there are many ways to twist this.
Keep in mind it does require a good deal of testing though...
good luck
If you give it away for free then people will not read the whole thing but... If you sell it to them for a small amount like $7- you will get people that are really interested and get some $$$ back for your investment in time and money.
My lead magnet (i really hate this buzzword, not as much as i hate the word influencer, but close
The leads you get from that are so much more valuable because your prospects have made a commitment by buying your ebook/report even if the amount is small (like $7-) they will contact you and ask you questions and that is when you start to soft sell your services by helping them out, you build trust and rappor and before you know it you are closing a $3000 a month deal without the stress of selling.
Great thing about asking a small amount for your ebook os that it can cover the ad-spend, so basically you are advertising for free, and there are many ways to twist this.
Keep in mind it does require a good deal of testing though...
good luck
Wow thanks for your reply
My rational is if I am giving them something for free more people would be willing to get it and when they see the value they are getting they will trust me and would like to hire me since they feel I know what I am doing.
By the way I got inspired by you I actually did see some of your past posts and I noticed you mentioned at one time that you dont try to sell them when you first contact them only give them something of value for free. So this is what I thought about and I realized I could do that alao when I read @BassTrackerBoats ebook thread.
fc-dh
Elite Member
- Oct 20, 2012
- 3,271
- 2,927
Yeah, i did the freebie stuff too (i still do sometimes in some of the low grade niches like yoga or barbers or something like that) there is nothing wrong with that principle.
The thing is that you get more valuable (easy to sell to) leads for the reasons i just mentioned at least that is my experience, it is an sort of evolution in my business and if you wanna get the high ticket stuff sold you need trust and rappor and i don't think you are going to get it that easy with free stuff, because people don't see the value in free stuff as much as they see it in something they have invested in.
The thing is that you get more valuable (easy to sell to) leads for the reasons i just mentioned at least that is my experience, it is an sort of evolution in my business and if you wanna get the high ticket stuff sold you need trust and rappor and i don't think you are going to get it that easy with free stuff, because people don't see the value in free stuff as much as they see it in something they have invested in.
I see what you mean.
I tried to sell ebooks before for low prices to businesses but I had a hard time getting people to convert maybe it was bad targetting on my part dont know. So I thought about offering it for free would be the better route.
However do you advice I should add my offer at the end of the freebie with pricing or should I just leave my contact information?
SEOMadHatter
Elite Member
- Aug 15, 2015
- 1,808
- 2,470
The answer to 99% of these types of questions is test it.
The page count is too vague a number to judge anything on. Yes, 17 pages is more than the average but that doesn't mean anything. If it's good quality people are more likely to listen to what you have to say.
As for charging for it - that's also up for testing. Yes, charging a few bucks gives you a list of buyers - but you do miss the opportunity of marketing to people who won't buy now but might later. Plenty of big businesses exist by creating a free list.
Nobody can really answer this for you. Test it and see how it goes.
The page count is too vague a number to judge anything on. Yes, 17 pages is more than the average but that doesn't mean anything. If it's good quality people are more likely to listen to what you have to say.
As for charging for it - that's also up for testing. Yes, charging a few bucks gives you a list of buyers - but you do miss the opportunity of marketing to people who won't buy now but might later. Plenty of big businesses exist by creating a free list.
Nobody can really answer this for you. Test it and see how it goes.
- May 30, 2019
- 13,467
- 10,662
Anywhere around 5-7 pages would be ideal & including images may fluff a lot more.
I will try to summarize more and may cut some content out.
17 pages or 12 pages of text seems too much.
fc-dh
Elite Member
- Oct 20, 2012
- 3,271
- 2,927
I mostly resell on re-targeting people that have watched 50% of my video, but that is something you need to test as every niche/city/advertisement is different.
To get back to your question what i did was to please a minor footer under every page of my PDF something like:
Need Someone to Put All This Information into Practice?
Click Here For Assistance!
And have there the start of your funnel, (witch for me is just an email form) works best for me..
Thanks for all your help appreciate it.
There is one last question I still not sure about which is the phone call. Do you ever call your local business leads to close them? Is there any kind of phone call?
This part I am kinda not sure how to handle it. I asked other members before and it seems it is a must.