I think he meant registering a relevant/creative domain for their niche.What do You mean by create Domain ?![]()
*CreativityCreative does not just happened to many people. Check brandable website squadhelp, brandbucket, brandroot etc and see the names listed there...you get ideas to developed or brainstorm on from there.
Many people argue if it's better to keep it short or longer. I think there is no correct answer to which is betterTry to go with a more long tail keyword, like 2-3 words, or add a word to the beginning or end, like blackhatworld is just blackhat (keyword) + world (extra word), and then use any registrar to look up available domain names, try to stick to common ones like .com, .org, .net.
same here, if you start something bigger you may want to use the same name on other social pages, logos etc.Brandable is what I like.