You must provide value
You must capture the customer into a list
You must put the customer into you sales funnel
Here is a repeat of another one of my posts - and I added something at the bottom -
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Go to the Shopify Business Name Generator and put in "fashion"
When you find your best brand name, buy it on Godaddy using the .99 cent coupon
Install it on a "Free CPanel Hosting" web host
Install Wordpress in a folder like "wp". This is for your Amazon Store.
Install a WooCommerce Store theme. Many are at GPLDL.com
Install your WooCommerce plugins
Install something WooZone Amazon Stores to create a store and populate it with clothes
Then install ANOTHER Wordpress in a folder like "store"
Install a WooCommerce theme, plugin and other plugins. This will be your T-Shirt Store
Signup for a POD T-Shirt printer that will interface with WooCommerce
Upload your T-Shirt designs
Now you have one fashion store that sells Amazon fashion items AND your own fashion items.
In the main store you should have articles on fashion, how to do it stuff, fashion videos and anything else that women like
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In addition, because this is instagram -
1) Use a multiple link service in your bio link to point to your site - like Lnk.Bio
2) You need something to give away like a PLR ebook. Maybe use one of the viral giveaway plugins available on Wordpress.org
3) There is also a great post here on BHW about using a Contest to drive Instagram traffic
So give something away, but be all set up to sell them something and maybe even give them a reason to return
Sincerely,
TheEye