engagement affects cpc?

[Alex Milenkowich]

hello i got simple question

does more engagement (likes,shared,reacts) lowers my cpc or that's just another lie? there is something missunderstanding here,i know that people might click the ad more if it has a higher number of likes,but does it have something direct with fb ads?

 

[unknownsmmers]

hello i got simple question

does more engagement (likes,shared,reacts) lowers my cpc or that's just another lie? there is something missunderstanding here,i know that people might click the ad more if it has a higher number of likes,but does it have something direct with fb ads?

It makes sense that any social platform would do that (high engagement = less likely of spam)

They'd want to charge more cpc for spammy ads (lowers the quality of content on the platform)

But never know, if I were you I'd test it on my own

 

[Lightning Proxies]

The theory says if your quality score is good then your CPC would be lower. So if there are high likes, shares etc that will surely lower down the CPC.

 

[Alex Milenkowich]

back when i was doing 15-18 years old targets i got 0.08-0.12$ cpc. and now when i target 18-24 i got 0.25$ and when i target 25-30 i got 0.30$ cpc.

 

[unknownsmmers]

back when i was doing 15-18 years old targets i got 0.08-0.12$ cpc. and now when i target 18-24 i got 0.25$ and when i target 25-30 i got 0.30$ cpc.

So you're saying the older the audience , the more expensive the audience , because they're more profitable & have their shit together?

 

[Alex Milenkowich]

well,hell yeah that's true. older audiences are more expensive you should be knowing that already! they have credit cards,they may buy something etc,they convert better for the advertiser in every case!

 

[Maxontheway]

Engagement do affect cpc, facebook takes ads effect into account.

 

[cbh123]

Higher the CTR on your ad, lower the CPC will be. Similarly, low CTR on ads leads to high CPC.

 

[Alex Milenkowich]

so i got 5,70% unique ctr.