Your thoughts about Reverse Silo Strategy from Gotch SEO
- Thread starter TooCorny
- Start date
TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
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You should really ask about that overhere:
https://www.blackhatworld.com/seo/ama-about-real-seo-short-but-sweet-weekly-tutorials.1150762/
https://www.blackhatworld.com/seo/ama-about-real-seo-short-but-sweet-weekly-tutorials.1150762/
TooCorny
Senior Member
- Sep 9, 2018
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How would you approach your site structure? Would apprecciate your thoughts on this?
Unreliable Witness
Senior Member
- Apr 21, 2016
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I agree with @WIZDAHL. This is just an SEO Guru trying to push his brand.
Look into the silo structure by Bruce Clay (just search for it on G). @splishsplash has written a post taking you through examples of using it at https://www.blackhatworld.com/seo/how-to-guide-to-building-seo-silos-full-amazon-example.828483/
Then try and understand why it works. Its quite simple when you consider that what it is doing is sending a signal to Google as to which is the most important page to rank. Each child page linking to the other child pages spreads the link juice between the child pages. Each child page linking to a parent page signals the importance of the parent page. All the pages being topically relevant to each other passes maximum juice and asserts topical relevance across the silo.
Remember as well that links from external pages also push power to a page. So you can increase the relative importance of one page over another by getting a link from another site to it.
Look into the silo structure by Bruce Clay (just search for it on G). @splishsplash has written a post taking you through examples of using it at https://www.blackhatworld.com/seo/how-to-guide-to-building-seo-silos-full-amazon-example.828483/
Then try and understand why it works. Its quite simple when you consider that what it is doing is sending a signal to Google as to which is the most important page to rank. Each child page linking to the other child pages spreads the link juice between the child pages. Each child page linking to a parent page signals the importance of the parent page. All the pages being topically relevant to each other passes maximum juice and asserts topical relevance across the silo.
Remember as well that links from external pages also push power to a page. So you can increase the relative importance of one page over another by getting a link from another site to it.
TooCorny
Senior Member
- Sep 9, 2018
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Thaaanks for the useful insight!
But I dont understand how can you spread link juice to parent page when you are forced to link to to child pages fromt he parent page. Or else how do you give them visibility?
Wouldnt this cause a loop of internal links
Parent page -> Child Pages
Child Page -> Parent Page
Unreliable Witness
Senior Member
- Apr 21, 2016
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If you link to all child pages from the home page, you create a flat structure. In other words, you tell Google that every page is just as important as every other. That probably isn't what you want, because you're asking how you differentiate some pages from others.
The answer is not to link to all child pages from the home page. Only link to the most important ones.
As for the other child pages, link to them from child pages that are about the same topic.
And keep in mind external links as well - if you want to push one child page over another, get an external link to it.
The answer is not to link to all child pages from the home page. Only link to the most important ones.
As for the other child pages, link to them from child pages that are about the same topic.
And keep in mind external links as well - if you want to push one child page over another, get an external link to it.
TooCorny
Senior Member
- Sep 9, 2018
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Got you,
But I am not meaning Home Page exactly lets say we have wines:
/wine being the parent page
Then we have /wine/red-wine/ and /wine/white-wine
From the /wine page I would be forced to link from that page to the /red-wine and /white-wine pages since that is whag UX requires for users to go deeper into my site. Once they read the wine page, UX would require for them to dig deeper into the different kinds of wine
Doesnt it?
Unreliable Witness
Senior Member
- Apr 21, 2016
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Which is more important, /red-wine or /white-wine?
TooCorny
Senior Member
- Sep 9, 2018
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It was an example but I guess I would look for the monthly traffic the keyword gets and see which one is harder to rank to give it priority.
But I still wonder how not to link from parent page to smaller pages?
If the site is bigger I would build a Pyramid link building Excel file to spread internal linking evenly and with sense among my site.
For example check this site, the owner calls it cluster navigation site where he gets users deeper in the site by linking to sub categories from the parent page
Avesexoticas .org
Unreliable Witness
Senior Member
- Apr 21, 2016
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It used to. That's why link wheels worked so well 10+ years ago and why Google started to penalise websites that took advantage of them. My understanding is that Google now stops the loop after a certain number of iterations (maybe just the first).
Unreliable Witness
Senior Member
- Apr 21, 2016
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Don't think about how to link from a parent to a child, but rather how to link child pages to parents.
You build up juice under a page, not push juice down to pages.
In this example, you'd create a number of child pages to /red-wine, covering the topic of red wine, and interlink those pages to each other, and also link all to /red-wine.
You might not link to all child pages from a parent.
kontentdruid
Senior Member
- Jun 10, 2014
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this might sound blasphemous but ive done strict silo'ing on certain sites, and other sites, though i set it up with proper silo structure, i eventually randomly/recklessly interlinked based purely on relevancy no matter if it was a parent page, child page, 250 word blog post or 2000 word resource page. and i didnt see anything more impressive seo-wise in the former vs the latter
EddieN
Regular Member
- Jan 21, 2019
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IMO, just link to what's relevant.
If you're talking on a post about your brand, link to your homepage. If you're talking about a broad topic, link to your category. If you're talking about a product, link to a product article.
You're trying to make rocket science out of a relevancy issue.
If you're talking on a post about your brand, link to your homepage. If you're talking about a broad topic, link to your category. If you're talking about a product, link to a product article.
You're trying to make rocket science out of a relevancy issue.
- Aug 19, 2019
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I found the site (gotchseo) and the page that explains "reverse silo" and uses your image. From that site...
How to do it: "Instead of trying to acquire backlinks to non-linkable pages (homepages, category pages, product pages, etc), the reverse silo is built to acquire backlinks to content-rich pages."
Why to do it: "This is a more effective approach for link acquisition because people are much more willing to link to valuable information than sales-driven pages."
So it is useful for sites that expect "pure organic linking" from other sites (Google to you: "Good boy!"). If you have a more "active" style of linking, as 99% of people here do have, "reverse silo" brings you nothing because you can directly link to pages of your choice.
How to do it: "Instead of trying to acquire backlinks to non-linkable pages (homepages, category pages, product pages, etc), the reverse silo is built to acquire backlinks to content-rich pages."
Why to do it: "This is a more effective approach for link acquisition because people are much more willing to link to valuable information than sales-driven pages."
So it is useful for sites that expect "pure organic linking" from other sites (Google to you: "Good boy!"). If you have a more "active" style of linking, as 99% of people here do have, "reverse silo" brings you nothing because you can directly link to pages of your choice.