You could use it to sell different types of pokers. You know for fire places?
Sell steel ones Brass ones, get some plated ones...
And someone said it's memorable? Come off it. There's not a single thing that wil make that domain truly memorable in a sea of poker domains. True memorability comes from differentiation. Think Amazon, eBay, Google, Yahoo, Last Minute... When do you think of the competitors? When people want to compete they think inside the box and think, "i'm making an auction site, so i know.. EasyAuctionWinner.com. And for my meta search site i'm gonna call it, BigsearchEngineWow.com."
It's like the insurance comparison sites advertised in the UK. There was no differentiation until recently between the mass of companies using the compare/comparison part of their business in their domain. Think about it. GoCompare, CompareTheMarket, TescoCompare, MokeySupermarket, ClickCompare. Then you have confused.com...
Which do you remember? It's all about differentiation. As many UK people will have recently noticed, CompareTheMarket started what many probably assume is a viral compaign (that on the face of it was done badly because they had to advertise it) with CompareTheMeerkat, well it's not.
To those that know marketing they'll quickly see it was an act of genius in differentiation. Out of the sea of comparison sites, you now remember CompareTheMeerket because of the shit adverts and the shit tune. Differentiation with aplomb.
God knows why i just went off on one. Just felt like starting my marketing book.
