Keyword and negative keywords in bing

[sleepy99]

Hi,

I run compain with key words : email marketing france.

In the search statistic . i see i got some result if people search for "email" or marketing

how to ban this words as an example if did negative word email

it will ban : email marketing france from showing , I want to ban just people who look for "email" only .

Please advise .

Regards.

 

[goodldh]

Hi,

I run compain with key words : email marketing france.

In the search statistic . i see i got some result if people search for "email" or marketing

how to ban this words as an example if did negative word email

it will ban : email marketing france from showing , I want to ban just people who look for "email" only .

Please advise .

Regards.

Use Phrase Match : "email marketing france"

 

[sleepy99]

Use Phrase Match : "email marketing france"

You mean "xxx" right ?

Any tutorial help ?

 

[1Enigma]

Email>change to exact.

[email]

 

[LucidMarketing]

It's because you are using broad match. There are four types of keyword matches in Bing (well, five if you count negatives).

Broad: this is what you used. The problem is that Bing is VERY broad and in some ways more so than Google.

Broad Match Modified (BMM): this works more like the way most people understand broad match. It will show only where each word appears in the query. So you won't show your ads for queries such as "email". It still handles singular/plural but not so much lateral (dog vs canine).
Implement this way:
+email +marketing +france

Phrase: the query contains the phrase, in exact same order but with words either at beginning or end. The query "who does email marketing france" will trigger. It may trigger on close variants as well such as "email marketing IN france" and possibly even "france email marketing" but not "french email marketing".
implementation:
"email marketing france"

Exact: self explanatory, ads could trigger on close variants as well.
implementation:
[email marketing france]

You should use BMM, phrase and exact. You can start with BMM only and gather data on how people search, especially if your keyword is more than two words. Add phrase and exact when you find out as well as any potential negatives. But stay away from broad.

 

[1Enigma]

It's because you are using broad match. There are four types of keyword matches in Bing (well, five if you count negatives).

Broad: this is what you used. The problem is that Bing is VERY broad and in some ways more so than Google.

Broad Match Modified (BMM): this works more like the way most people understand broad match. It will show only where each word appears in the query. So you won't show your ads for queries such as "email". It still handles singular/plural but not so much lateral (dog vs canine).
Implement this way:
+email +marketing +france

Phrase: the query contains the phrase, in exact same order but with words either at beginning or end. The query "who does email marketing france" will trigger. It may trigger on close variants as well such as "email marketing IN france" and possibly even "france email marketing" but not "french email marketing".
implementation:
"email marketing france"

Exact: self explanatory, ads could trigger on close variants as well.
implementation:
[email marketing france]

You should use BMM, phrase and exact. You can start with BMM only and gather data on how people search, especially if your keyword is more than two words. Add phrase and exact when you find out as well as any potential negatives. But stay away from broad.

This is the question that was asked.
*how to ban this words as an example if did negative word email*