Advice For Someone in Service Industry

[Optima20]

Hi Guys, I'm fairly new to this whole process but I'm starting to have a firm understanding from reading everyone's useful information. I am an independent contractor in a heavily competitive area. I started my website a few years ago but didn't learn about the importance of a lot of other processes until about a few months ago. I have implemented a lot of on-site improvements and good content and a lot of pages have been indexed in the past couple of months. I've researched my competition and there are a lot of Franchises I am going against. No these are not Home Depot but for my particular industry, they are fairly strong domains.

I've seen them all use PBN and backlinks to exclusive networks that cannot be joined. I will say that I've made some adjustments and I've noticed a leap in my impressions and keywords by a large amount. My goals are realistic and I don't need to be on the 1st page but I would like to be competitive. I have started the slow backlinking process. I have time and patience and am willing to work hard to compete with the big dogs.

Over the next year, I'd like to spend time and improve my rankings. What is a solid approach you would take and where should I spend my time and energy?

 

[MountainGuy]

Do you have a Google business listing? If not this will prob be your quickest route to compete with the big boys.

If you set yours up will you will get leads they won't because your bound to be closer to some people and Google will use that to decide who to serve what to.

Good luck!

 

[zmeufioros]

First, you should get Ahrefs if you don't have it and analyze your top competitors. Look at the organic keywords and their backlinks. See what are their main ranking pages and what do those pages rank for. Chances are there will be some low hanging fruit keywords - low difficulty you could rank more easily and faster.
This could also give you some ideas of keywords you are not targeting now.
Second, use page optimizer pro and optimze your on-oage as good as possible.
Do a citation audit fix any problems you might have, audit your competitors and go after their citations too.
Get a YT Chanel going. Can bring you traffic, sales and will make you look the go to contractor in your area.

 

[Optima20]

First, you should get Ahrefs if you don't have it and analyze your top competitors. Look at the organic keywords and their backlinks. See what are their main ranking pages and what do those pages rank for. Chances are there will be some low hanging fruit keywords - low difficulty you could rank more easily and faster.
This could also give you some ideas of keywords you are not targeting now.
Second, use page optimizer pro and optimze your on-oage as good as possible.
Do a citation audit fix any problems you might have, audit your competitors and go after their citations too.
Get a YT Chanel going. Can bring you traffic, sales and will make you look the go to contractor in your area.

Thank you! I will definitely give Ahrefs a shot then. I will go through my on-page too. I did some major changes and wrote everything from scratch on my home page. I have a lot of other pages that I wrote and will look to provide another layer once I research my competitors more.