[Tutorial] What is Sandbox and Why It's Killing your New Websites

I just wanted to open a thread on this, but suddenly this thread came up on the homepage. First of all great post.

The so called "sandbox" is something which I am struggling with since a few months. Built websites, started link building and websites went straight into this "sandbox" for an unspecific time. Sometimes for 14 days, but sometimes for more than two months. I guess it has definitely something to do with my link building strategy, thats why I try to figure out the best and safest strategy these days.

From my experience (20+ websites since September 2018) the best way is to build less backlinks, but to make them as high quality as possible. Instead of sending less quality backlinks straight to the money site its better to send the backlinks to the high quality backlinks. Like a filter. So its better to build 10x high quality web 2.0 with unique content as tier 1, than 70x web 2.0 with spun content as tier 1. The time where the quantity of backlinks could outrank websites with a few quality backlinks of the same kind is over.

But what I also noticed is it depends heavily on the niche itself. For some niche it didn't matter how many and what kinda backlinks I built.

OP, do you know some websites where to publish press releases?

Also what do you think about high da profile links? Should they go together with Step 1, being created directly in the beginning?
For me, the "Step 1 links" are PR, Social Fortress (and siganls) and maybe business citations.

I'm honestly always outsourcing PR to services like web20ranker.


I am still new to this but can you build links from the first week your site's up?
Wont it be penalized for building links that early..?
You should be careful with the links you build, but those kind of links I reminded above are natural because they are being built by every new business over the world.
 
What are your thoughts on using addmefast for IFTTT posts? Does google really track the ratio of social signals to backlinks and if the ratio is off - they penalize you?

Do you do press releases as soon as site is ready for big traffic? (Great content but no backlinks yet)
 
Sorry to ask if it seems silly :
What do you mean by the IFTTT condition?
IFTTT stands for "IF This, Then That" . its a kind of task automation service that allows you to send a trigger from one device/thing (website or application), and allow that trigger to make something happen elsewhere(other website or application)
 
Excellent share and writeup, thanks a ton @nodyguy
Thanks!

What are your thoughts on using addmefast for IFTTT posts? Does google really track the ratio of social signals to backlinks and if the ratio is off - they penalize you?
I'm not using addmefast since long time ago.

Do you do press releases as soon as site is ready for big traffic? (Great content but no backlinks yet)
I don't think they "penalize" you, your backlinks will be just less effective.

I'm doing PR when the site is new and having just some pages of content.
 
Few years ago, when SEO was much more simple, you could just launch a new website, send some links and add content and start ranking in the first month.

However, those days, the game is a bit different.

For those of you who launched new websites in the last few years, you probably noticed that whatever you have done in the first few months, your site won't show up on the first pages of Google for anything.


What is Sandbox?
Sandbox is the nickname that the community gave to this period of time after you launch a website, when doesn't matter which and how many links and content you add, your site just won't show up on the first pages.

It is kind of a filter that Google added on new sites.

How to reduce the Sandbox time?
In order to combat the Sandbox, you will need to show Google that you aren't just a new affiliate website which is just here to make some money.
You will need to follow the steps that EVERY real business is following.

This is how it looks like, credits for the infographic goes to https://diggitymarketing.com/reduce-sandbox-length-by-timing-your-backlinks/:
flow.webp


Step 1:
The first step every new legit business over the world is doing is to create a Social Fortress, which is basically creating pages on popular social signals platforms like FB, Twitter, Linkedin, G+, Instagram, etc.
I will also recommend setting up IFTTT, so every new post you will publish will be syndicated on those platforms and therefore will drive additional social signals to your pages.

Step 2:
Press Release is really popular among real new business, so it is something you want to do on your new websites as well. Just order PR package from some popular service.

Step 3:
Get some social signals.
I will suggest ordering social signals to your homepage, dripfeeded for few weeks.
In the meantime, publish your content and if you did setup IFTTT as I recommended earlier, you should have social signals going to your inner pages as well.


Do this, get some early love from Google and you will be able to reduce the sandbox length and start ranking ealier and faster!

what if i blasted about 60 links in one month? my domain was on 3th page when without links, now its nowhere to be found (but is indexed) - will it come back? its already been 2 weeks
 
Few years ago, when SEO was much more simple, you could just launch a new website, send some links and add content and start ranking in the first month.

However, those days, the game is a bit different.

For those of you who launched new websites in the last few years, you probably noticed that whatever you have done in the first few months, your site won't show up on the first pages of Google for anything.


What is Sandbox?
Sandbox is the nickname that the community gave to this period of time after you launch a website, when doesn't matter which and how many links and content you add, your site just won't show up on the first pages.

It is kind of a filter that Google added on new sites.

How to reduce the Sandbox time?
In order to combat the Sandbox, you will need to show Google that you aren't just a new affiliate website which is just here to make some money.
You will need to follow the steps that EVERY real business is following.

This is how it looks like, credits for the infographic goes to DiggityMarketing:
flow.webp


Step 1:
The first step every new legit business over the world is doing is to create a Social Fortress, which is basically creating pages on popular social signals platforms like FB, Twitter, Linkedin, G+, Instagram, etc.
I will also recommend setting up IFTTT, so every new post you will publish will be syndicated on those platforms and therefore will drive additional social signals to your pages.

Step 2:
Press Release is really popular among real new business, so it is something you want to do on your new websites as well. Just order PR package from some popular service.

Step 3:
Get some social signals.
I will suggest ordering social signals to your homepage, dripfeeded for few weeks.
In the meantime, publish your content and if you did setup IFTTT as I recommended earlier, you should have social signals going to your inner pages as well.


Do this, get some early love from Google and you will be able to reduce the sandbox length and start ranking ealier and faster!

Great Insight
 
- I launched a new EMD website on May 12 with awesome content.
- Created all social profiles on the same day.
- Posted all of my website pages on social profiles, drip fed it using SEMRush.
- Created around 50-100 profiles won HQ websites with a link to my website.
- Website is currently ranking for just 1 out 200 terms that I am targeting, this term has a volume of 70 and it's actually my competitor name, lol.
Waiting, Waiting, Waiting.

I don't have dollars for PBNs, I don't have Dollars for Press Releases.

Google help me please!
 
Sorry to ask if it seems silly :
What do you mean by the IFTTT condition?
IFTTT, an acronym for If This Then That, is a free service that automates connectivity between apps and services.Like, if you post anything on your connected website,then that post will be automatically posted on all of your other ifttt connected services (somewhat similar to autoposter)
 
That article is from Mar 2015. I am not saying that this approach is not a bad way of creating a foundation to build on, but Google has also changed in 4 years.
He actually updated it few weeks ago, look for it.
However, it's still basically same and works, because the way new sites act wasn't changed too much, and that's what you're doing here - trying to look like a regular new site/business.
 
there is no thing as Sandbox if you are link building in a proper manner.
I have started over 9 sites' seo in these past 6 months and every site is ranking at the keywords that they were supposed to.
 
there is no thing as Sandbox if you are link building in a proper manner.
I have started over 9 sites' seo in these past 6 months and every site is ranking at the keywords that they were supposed to.

Out of interest, how long to rank on average for your 9 sites?
 
there is no thing as Sandbox if you are link building in a proper manner.
I have started over 9 sites' seo in these past 6 months and every site is ranking at the keywords that they were supposed to.
6 months is enough to be out of sandbox.
 
6 months is enough to be out of sandbox.
I was never in the sandbox. Rranked around 50sh after site gets indexed in the first month

So I will deny the existence of sandbox if I am doing the right work.
 
Out of interest, how long to rank on average for your 9 sites?
I am currently in the top 5 of my keywords and working on local packs. Trying to crack the local Pack algo.

Every site i Started working on.. came in top 100 when it got indexed first time.
 
I was never in the sandbox. Rranked around 50sh after site gets indexed in the first month

So I will deny the existence of sandbox if I am doing the right work.
Agreed. Even in the spam niches like gambling and crypto you can start ranking right away. Waiting for 6 months to get out of the sandbox, links that gave result after 3 months etc are utter bullshit from my experience. If your website doesnt rank as it should, usually there is reason for that, and thats not the sandbox.

With all that said, this guide is not bad, simply because you want your link profile to looks as natural as possible anyway.
 
I was never in the sandbox. Rranked around 50sh after site gets indexed in the first month

So I will deny the existence of sandbox if I am doing the right work.
50sh is still sandbox.
Being in sandbox means usually won't get you to the first pages (1-3~), no matter what you're doing.
 
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