How effective have premium editorial links been for you?

[jonsnoblackcro]

There are really expensive links you can get out there to big name websites. Ranging from $500-$5,000 per link to websites like huffingtonpost to forbes etc.

If you have experience with these links, how effective have they been for you? I'd like to move away from PBNs and more to "white hat" but obviously still black hat since I'm paying for it.

I'm willing to shell out 2-3k a month for links if they are going to put a dent in it. I rank in the top 10 for about 30 terms right now but have been having trouble really getting up there to the top 3 so I'm having a debate in my head as to whether or not I want to just blast it with cheap PBN links and just roll the dice for like $700 a month or if it would be better to get 10 legit outreach posts for 2-3k a month to website with real traffic and not set up as a PBN or even throw in some premium links that around $800-$1,200.

 

[jonsnoblackcro]

I hate to be the guy that bumps it but someone has to have experience with this. First and last bump. Anyone have experience with premium editorial links and how it helped your rankings?

 

[Dr. Mary]

I hate to be the guy that bumps it but someone has to have experience with this. First and last bump. Anyone have experience with premium editorial links and how it helped your rankings?

I am curious myself. I'm going to be watching this thread for replies. This is a lot of money to spend, when precious resources can be diverted to other activities

 

[Dr. Mary]

Seriously, nobody knows? This is a really important question, because this is a s*** ton of money. Really? I can't believe there's no responses

 

[hiepdn]

Seriously, nobody knows? This is a really important question, because this is a s*** ton of money. Really? I can't believe there's no responses

No response doesnt mean that nobody knows. I supposed you will have find the answer yourself.

 

[Unreliable Witness]

Effective depends on what outcome you want from them.

In terms of rank position, these links do move your site, but a $5k link is not going to do five times five $1k links.

You buy them for other reasons - credibility, social proof, traffic, brand value, etc. If you look at those outcomes, they are very successful. Visitors do trust a website that can say "As mentioned on Forbes" more than one that says "Mentioned on SmallTownMommyBlog.com"

Links alone won't get you to the top 3. You need good interaction (relative to your competition) as well. Obviously if you have weak competition (an uncompetitive keyword) user interaction isn't as difficult to obtain.

 

[danielme]

Effective depends on what outcome you want from them.

In terms of rank position, these links do move your site, but a $5k link is not going to do five times five $1k links.

You buy them for other reasons - credibility, social proof, traffic, brand value, etc. If you look at those outcomes, they are very successful. Visitors do trust a website that can say "As mentioned on Forbes" more than one that says "Mentioned on SmallTownMommyBlog.com"

Links alone won't get you to the top 3. You need good interaction (relative to your competition) as well. Obviously if you have weak competition (an uncompetitive keyword) user interaction isn't as difficult to obtain.

+1
Most of the time, in terms of rankings, you'll be much better off buying ten 100$ links than one 1k link.

 

[jonsnoblackcro]

Yea, I was thinking the ability to link to the forbes article (assuming it's well written and informative) on our homepag would be a possible indirect benefit. Our number one competitor (they wouldn't even consider us competition) has a link to them being featured on a very popular TV show and it's very effective. I've called them up and they definitely use it in their sales pitch. It's unlikely that I can get anywhere near the credibility from getting a forbes article as they can from a popular TV show but I'm not writing the idea off either. It would be better than nothing I think.

 

[Holzr]

Don't buy editorial links like Forbes etc. For the ranking. Buy them for the reasons @Unreliable Witness mentioned. They're expensive as heck to use just for rankings. Also, Google knows what editorial links to ignore or not. A link from a staff journalist on Forbes is waaaaayyy better than one from a contributor. Google knows these links are easily bought and can likely spot patterns in outbound links from contributors and devalue them.

But, for building authority and trust they help. Especially if they're quotes or full articles on your company Vs a link in a generic article. You can leverage that mention to get mentions etc. Elsewhere in your pitch to other sites etc. Where you can say we were interviewed or quoted or a full article was written about us on X website.

Relevancy beats Authority. Spending $2,000 a month on 10 high quality niche relevant links will be way more beneficial in terms of link power.

 

[Dr. Mary]

Wow, some great responses thanks guys

 

[jonsnoblackcro]

Definitely appreciate everyone's input on how to get the best use out of a premium editorial link. It makes a lot of sense as to how to use them to gain authority vs gaining rankings.

 

[Dr. Mary]

This is very important to know if resources are limited. I would rather have rankings first, because SERP traffic is what really brings in the money in my ecommerce niche. In a completely different niche, I had earned backlinks from all sorts of sites with HUGE authority selling my stuff. It barely moved the radar.

 

[bartosimpsonio]

Seriously, nobody knows? This is a really important question, because this is a s*** ton of money. Really? I can't believe there's no responses

Maybe the lack of responses is the most important response you could get.

Use your brainz.

 

[Dr. Mary]

Maybe the lack of responses is the most important response you could get.

Use your brainz.

No need to be an asshole. Expensive editorial links are a big deal in the marketplace, and it is important to know if they work for ranking. We got some really good responses, very valuable.

 

[bartosimpsonio]

No need to be an asshole.

WTF???

Expensive editorial links are a big deal in the marketplace, and it is important to know if they work for ranking. We got some really good responses, very valuable.

Google reads this forum, stupid.

 

[Dr. Mary]

WTF???



Google reads this forum, stupid.

LOL, whatever.