Google store visits tracking - how to use for SEO?

[BastiaanL]

Hi SEO Experts,

A lot of clients use their website to get clients to their local stores. The give online information with their website and then they visit the local store offline.

My coworkers who are doing Ads, they can track this by using Google Store visits tracking. But i'm curious, can you also use this for organic customers on your website? Or how do you guys track local store visits?

Source for Google Store visits tracking: https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

 

[BastiaanL]

No one has to deal with this issue!?

 

[Lauren11]

No one has to deal with this issue!?

What you want to track here? keywords? in seo it is not possible. You can see the keywords in webmaster tools. Because of those keywords you get the leads. If you are good in excel you can get more appropirate keywords for your website but its is not possible to know the exact keyword for a lead like adwords.

If you want to know how your customer getinto the store offer a feedback form and ask them questions, tell them if you fill the form and tell us how did you come to know about our sites give 5% discount. They will fill it.