Serving Adsense through Google Ad Manager (DFP)

[almanula]

I am thinking of upgrading my setup to start using GAM and Iam thinking of switching all my adsense to be served through GAM.

What is the effect on revenue when serving adsense directly on side vs serving through Google Ad manager?

Thanks

 

[jeff1985]

I am thinking of upgrading my setup to start using GAM and Iam thinking of switching all my adsense to be served through GAM.

What is the effect on revenue when serving adsense directly on side vs serving through Google Ad manager?

Thanks

Nothing really unless u are using it with our ad partners then it’s added value

 

[almanula]

Nothing really unless u are using it with our ad partners then it’s added value

Thanks man

 

[belallama]

I am thinking of upgrading my setup to start using GAM and Iam thinking of switching all my adsense to be served through GAM.

What is the effect on revenue when serving adsense directly on side vs serving through Google Ad manager?

Thanks

It has no effect on adsense alone, but when/if you work with other ad networks or implement direct campaigns, you'll be able to bid between those networks/advertisers which will result in higher revenue. as oppose to using adsense alone off course.

 

[almanula]

It has no effect on adsense alone, but when/if you work with other ad networks or implement direct campaigns, you'll be able to bid between those networks/advertisers which will result in higher revenue. as oppose to using adsense alone off course.

Does this work with the basic DFP or you need to have Ad exchange to work with other Ad networks?

 

[belallama]

Does this work with the basic DFP or you need to have Ad exchange to work with other Ad networks?

Yes, as per DFP's basics features you are able to bid against/between ad networks. Ad exchange or adX is just google's other(bigger,higher paying,higher quality) ad serving platform - to get in, you need s##t loads of page views(i think 5M/M) or use it via google partners such as ezoic etc.

 

[jani]

Hi mate , when u use adsence with dfp u will be charged with some amount. And best use of dfp with adsence is u can set time factor to refresh the ads in single page view

 

[almanula]

Yes, as per DFP's basics features you are able to bid against/between ad networks. Ad exchange or adX is just google's other(bigger,higher paying,higher quality) ad serving platform - to get in, you need s##t loads of page views(i think 5M/M) or use it via google partners such as ezoic etc.

Thanks, I have used ezoic, but I don't like how they make my site slow and lose rankings eventually. They need to work on their script. I was looking for a way of doing it on my own hence researched a lot, and I see terms I did not know before like prebid, header bidding (Maybe this is what you mean). I see it needs a lot of time and research to run your ads through DFP.

 

[almanula]

Hi mate , when u use adsence with dfp u will be charged with some amount. And best use of dfp with adsence is u can set time factor to refresh the ads in single page view

Who charges you, adsense or dfp?

 

[belallama]

Thanks, I have used ezoic, but I don't like how they make my site slow and lose rankings eventually. They need to work on their script. I was looking for a way of doing it on my own hence researched a lot, and I see terms I did not know before like prebid, header bidding (Maybe this is what you mean). I see it needs a lot of time and research to run your ads through DFP.

Header bidding is a bit more complicated to setup...but in both cases you can hire an ad-op guy to do the initial setup for you and learn as you go.

 

[Akanagi]

I'm currently using Ezoic to avoid getting my site slower I did this:

- Moved to cloud hosting
- Using Wp rocket for cache + minify + lazy load
- Imagify to optimize images and theme + it can convert your images to webp format. (Since it's a format developed by Google it might help in rankings).
- Using cloudflare but in case you want to use a CDN to speed up your website I would suggest MaxCDN

My homepage has a total size of 1.5MB and it loads in 2 seconds approximately.

 

[YujinTan]

Thanks, I have used ezoic, but I don't like how they make my site slow and lose rankings eventually. They need to work on their script. I was looking for a way of doing it on my own hence researched a lot, and I see terms I did not know before like prebid, header bidding (Maybe this is what you mean). I see it needs a lot of time and research to run your ads through DFP.

i have noticed theses ad plugin lag the site . Google adsense still not say really make your site lag . BUT recently a . lot having issues with Google adsense , no ads or less ad

I wonder hows your side

 

[jeff1985]

As it been stated above by others running adsense dfp only has effect when u used multiple ad companies to bid on the impression.

Most full time earning sites all are using dfp and multiple ad partners to generate revenue so bidding makes sense so each impression a new user on the site gives are fed the highest paid ads to make the publisher the most off the user which created this new term RPM (revenue per thousand users)

 

[jeff1985]

Header bidding is a bit more complicated to setup...but in both cases you can hire an ad-op guy to do the initial setup for you and learn as you go.

Header bidding is complicated to set up...however if you working with the right companies they will provide for free. I have header bidding on my site but my ad management company pays for it.

Adsense should NOT be people final destination for web revenue...non of the top sites or top arbitrage earners are relying on cpc/adsense type ads

 

[jeff1985]

I'm currently using Ezoic to avoid getting my site slower I did this:

- Moved to cloud hosting
- Using Wp rocket for cache + minify + lazy load
- Imagify to optimize images and theme + it can convert your images to webp format. (Since it's a format developed by Google it might help in rankings).
- Using cloudflare but in case you want to use a CDN to speed up your website I would suggest MaxCDN

My homepage has a total size of 1.5MB and it loads in 2 seconds approximately.

Exactly investing in better cloud hosting and elite cache plugins elevates slow loading problems

 

[almanula]

I'm currently using Ezoic to avoid getting my site slower I did this:

- Moved to cloud hosting
- Using Wp rocket for cache + minify + lazy load
- Imagify to optimize images and theme + it can convert your images to webp format. (Since it's a format developed by Google it might help in rankings).
- Using cloudflare but in case you want to use a CDN to speed up your website I would suggest MaxCDN

My homepage has a total size of 1.5MB and it loads in 2 seconds approximately.

I have the following setup

- Digital Ocean Ubuntu 18.04, Nginx, PHP 7.3, http/2
- Wp rocket
- Cloudflare pro
- Smush

But stilll my site was slow, I disabled Ezoic and it is working well, on Ezoic my Ezoic earnings were lower than Adsense. I guess Ezoic was not for me since
80% of my traffic is from Africa and on Mobile.

I had set 100% desktop Ezoic, 50% Mobile and the other $50% was Adsense but Adsense was 100 times better than Ezoic. I ran this for a month and gave up.

Now I am thinking of running DFP and optimize from there.

 

[almanula]

As it been stated above by others running adsense dfp only has effect when u used multiple ad companies to bid on the impression.

Most full time earning sites all are using dfp and multiple ad partners to generate revenue so bidding makes sense so each impression a new user on the site gives are fed the highest paid ads to make the publisher the most off the user which created this new term RPM (revenue per thousand users)

Do you have to setup each Ad Company separately and they give you a code to add to DFP or is there another way to link these companies through DFP interface?

 

[jani]

It will be deducted from adsence only ads op says that to me

 

[almanula]

Header bidding is a bit more complicated to setup...but in both cases you can hire an ad-op guy to do the initial setup for you and learn as you go.

Do you know any good companies apart from Ezoic?

 

[almanula]

i have noticed theses ad plugin lag the site . Google adsense still not say really make your site lag . BUT recently a . lot having issues with Google adsense , no ads or less ad

I wonder hows your side

Adsense works well for me, just crossed the $4000 mark this month. I tried Ezoic but could not match what I am making with Adsense directly. That is why I need to double this with advanced platforms like DFP.