It's not crypto currency in the common sense, more like a hybrid of crypto/online wallet/credit card - unified irreversible online payment solution; no mining, no appreciation/volatility, probably pegged to USD with fixed reserves for stability, public transaction ledger & KYC banking regs. Not good for privacy.
Integrating with FB, Messenger, IG, WhatsApp and maybe some others will join so 2B+ potential user pool, could really get some traction like nothing we've seen before. I'm not quite sure exactly why Visa, Mastercard & PayPal are on board with this since it's kind of a competitor to all of them unless they're all going to be partial owners.