Sources of traffic for arbitrage?

[AdvertisingGuy]

I think both Google and Facebook knows very well who you are and what you want, given the Google/Facebook profile + their network of facebook plugins, GA plugins on most of the sites available.
Correct me if I'm wrong, imho, traffic arbitrage is simply:

• Buy good traffic that is highly targeted to your site's niche
• Utilize effectively the traffic: attractive content, smart navigation, and encourage the users to share the content
• Goal is to multiply the views and improve user retention on the site

Simply buying cheap from source X and sell directly to source Y wouldn't work.

That is broadly correct. Depending on how you are monetizing, the niche is less important than the quality of the traffic--both in terms of human-ness and whether they're interested in the story/content they click on. If they go through 10 pages of a slide show, you probably made money. But buying cheap traffic from source x to y an work provided that they're real people. You also want a diverse set of traffic sources--if you're just using one source, you leave yourself open to getting flagged. Better to have three-five.

@AdvertisingGuy can you share your tracking pixel stats?

If there is some way to easily share file (anonymously!), I can put up a csv for your to download. Below are a few screenshots, I collect a lot more data than what is listed below. Most of these will contribute in some way to determining if a visitor is a bot.

 

[Deleted member 813988]

I think both Google and Facebook knows very well who you are and what you want, given the Google/Facebook profile + their network of facebook plugins, GA plugins on most of the sites available.

That's the whole point, you can choose to whom you want to serve your ads, if Google/Facebook/Other Ad Network wouldn't provide the ability to target specific audience they would only be good for brand awareness, not for traffic or conversions.

Correct me if I'm wrong, imho, traffic arbitrage is simply:

• Buy good traffic that is highly targeted to your site's niche
• Utilize effectively the traffic: attractive content, smart navigation, and encourage the users to share the content
• Goal is to multiply the views and improve user retention on the site

Simply buying cheap from source X and sell directly to source Y wouldn't work.

If very broadly, yes.

Simply buying from source X and selling to source Y works as long as you can sell more expensive than you bought it.
If you bought user visit for 25¢ but he returned to your website 10x times - this is better than user for 3¢ and never returned. There are many twists.

 

[AdvertisingGuy]

Simply buying from source X and selling to source Y works as long as you can sell more expensive than you bought it.
If you bought user visit for 25¢ but he returned to your website 10x times - this is better than user for 3¢ and never returned. There are many twists.

Correct as usual. Your analytics must be on point here. You might see that the lifetime value of the click you bought (if it's returning) is worth the higher price.

In my personal experience, most visitors are one-and-done, but a few might look at other stories while they're engaged.

 

[plato]

Thanks for sharing your great knowledge & insights on ad networks.