The 7 Lessons I Learned From Spending $100K+ In Facebook Ads

Salman Nazar

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Lesson 1 - Facebook still converts, duh right?

There’s a lot of talk about how “Facebook is DEAD” or how It doesn’t convert anymore - or how the prices have become sky high and are killing advertisers.

The prices have gone up lately - yes.

But….that doesn’t mean it’s dead.

You just need to improve your business model to profit from Facebook now - can’t continue running ads with super low margins, etc.

Lesson 2 - E-mail Marketing is still the Undisputed King of Sales.

Building an E-mail and Phone Number list is key to making big money.

If you’re looking to make a lot of money just by selling T-shirts on the Front end and nothing on the back - expect to be bankrupt soon.

Lesson 3 - Upselling is THE KEY to make real money.

Your Front End products are supposed to do 1 thing - Break even and MAYBE make a few dollars in profit.

If you’re selling T-shirts and other products and want to make most of your money just on the front end - Keep dreaming.

Upselling is King and it always will be!

How much does it cost in ads to sell the same customer on another product? $0.

And that’s exactly why it’s powerful! Read my “Upselling Formula” post in this group if you want to learn an advanced formula.

Lesson 4 - ONLY Use Carousel Ads To Gain Feedback on Your Products Or to Heat Up Your Pixel!

Don’t use it to sell products - it just confuses your audience and convinces them to make the one mistake you don’t want them to make which is think to themselves “I’ll see which one I want to buy later” and scroll past your ad.

Lesson 5 - Niche Stores are MUCH MUCH MORE Profitable than Generic Stores.

I did a whole post on this yesterday, be sure to read it.

Lesson 6 - DO NOT Run Ads That Have a Lower Relevance Score than 5.

The ads that have a low relevance will take longer for FB to optimise and present to the right audience.

The ad costs are going to be high and you’ll burn money quicker and not generate sales.

Lesson 7 - Auto-Bidding is for Beginners, Manual Bidding is for Pro’s.

If you want to large scale your business and campaigns - Manual Bidding is the way to go.

Hope you loved the post! Let me know your thoughts in the Comments below and yes! Feel free to add your friends to the group if you want them to read this post.
 
Mainly for my Dropshipping stores.
 
Great tips
Any tips for manual bidding for noobs
Man there is no hard and fast rules about this.
My recommendation with Manual bidding thing is start with automatic thing. Then go for manual bid as you have the right idea. What is going against your event.
Otherwise you are going to miss the conversions that are greater than your bids.
Was reading this amazing article hope this will help you
https://www.withintheflow.com/social-media-marketing/facebook-ad-bidding-strategy/
 
If you are selling t shirts on the front, then what would you sell on the back?
Also, the biggest problem with fb ads is targeting. I can get tons of video views and maybe also clicks to website, but no conversions=sales. Simply because they removed so much targeting options, like almost all the behaviours. Back in the days you could target an actual dog OWNER if you wanted to sell a dog product. Now you can't. You are left with interest targeting. But just because someone reads a dog magazine or likes a dog page it does not necessarily mean that the person also owns a dog.
 
If you are selling t shirts on the front, then what would you sell on the back?
Also, the biggest problem with fb ads is targeting. I can get tons of video views and maybe also clicks to website, but no conversions=sales. Simply because they removed so much targeting options, like almost all the behaviours. Back in the days you could target an actual dog OWNER if you wanted to sell a dog product. Now you can't. You are left with interest targeting. But just because someone reads a dog magazine or likes a dog page it does not necessarily mean that the person also owns a dog.
If you are running Ads for Video Views you are not going to get Conversions. My opinion is to run Ads for Conversions and in Conversion select Purchase.
 
Thank you very much for this post, I am learning how to run fb ads and this helps to figure out the whole picture even more.

July 2019, still worth it?
 
Thank you very much for this post, I am learning how to run fb ads and this helps to figure out the whole picture even more.

July 2019, still worth it?
Offcourse this is some basic stuff. If you need more help you can ask
 
Hey man, thanks for the tutorial.
I'm starting to dropship but I am not able to think clearly.
Is oberlo and shopify the only option to start? Could you help me out by answering a few basic questions?
 
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