Hello everyone.
I’m looking for tips to run and optimize BH campaign on FB.
At the moment I m using 1 adset for each angle with 2 Ads inside.
Average campaigns has 2 adsets and for scale I usually setup automatic rules to avoid duplicating adsets and keep the FB bot away as much as possible.
How do you manage your BH campaign on Fb?
I know is risky to test and makes too much changes but how do you test your creatives and target?
Do you spread campaign into many ad accounts? How do you scale up?
Thanks in advance.
Ok, TONS of questions here, so I'll break down in the best way I can.
I can't answer the "BH campaign", but I can give you general tips.
When it comes to scaling, there are numbers to consider in your results that will determine the likelihood of a winner.
For example, if you're testing an ad to see if the copy you're writing is resonating with your audience, then you have to consider:
CTR (ALL)
CTR (Link-Through...if there is a link)
Headline & SubHeadline will determine the engagement of the primal reaction of the reader, making them stop scrolling.
Picture/video would be considered then to see if that makes sense to the right audience.
I could go on, but let's pretend you have the perfect, 5% probable scenario.
1) Look at your ad sets inside the campaign
2) If you're running @ $5/day for 2 of the ad sets, and only 1 is giving you better numbers, you turn off the "losing" one (if it's been about 7 days minimum) and then duplicate your winning ad set
3) If the duplicate wins over the original, drop the original.
**Spending more money just means you get different results faster; it doesn't always mean more sales**
When you test creatives and targets, general rule of thumb is to only change ONE MAJOR thing first, with minor details (ie, picture to video, Headline promoting scarce to Headling promoting positive, etc.)
Overall, the story that you're writing in your ad "should" be congruent to the story on your landing page (or your destination).
Last bit (before I COMPLETELY tangent lol)...
If your lead cost is low and your sale amount is high on any particular ad set/ad, then consider taking the gamble to scale, knowing that it could lead to more ad spend but higher sales, or stay the same course (or worst, stops dead).
No matter what, keep going and don't give up!
