[My Journey] Developing a B2B Service and Building A Brand

Stansy

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Hello BHW, I have been researching and planning a new project for a while now and it's finally time to stop thinking about it and start doing it. While everyone else is out Christmas shopping and planning vacations I'm going to be grinding on this.

Here's a little overview of what I plan to do in order:

- Build up a large following on Instagram/Become an authority in my niche (on going)
- Develop my idea into a web based b2b service.
- Once complete, start promoting it heavily on Instagram and attracting clients.

Stats:
Instagram followers: 10.2k
Increase: +400 in the last week

Today I have the whole day off from my normal job so I'm going to be testing a bunch of different plugins and work with some code to try to make progress on that front.
 
good luck with your journey, what Instagram method do you use?
 
Good luck with your journey brother, wishing you the best. Grinding when everybody else is lacking is the way!
 
good luck with your journey, what Instagram method do you use?
Thank you, I am using Follow/Unfollow along with some automated likes and comments.

Good luck with your journey brother, wishing you the best. Grinding when everybody else is lacking is the way!
It's so easy to get discouraged I just have to stay consistent.

Since I posted this thread I have been working non stop on my project but hadn't really made any MEASURABLE progress until this week. You just have to keep working. Sometimes I will have a bad day where I wake up and think "This won't work", "No one will get this" but it's all in my head. When you feel like that it's a sign you need to work even harder to overcome it. My goal right now is to soft launch it on January 2nd and start driving traffic.

Progress made:

My main Instagram account is slowly growing to 10.5k and I created a brand new Instagram with 0 followers and was able to get that to 700 right now.
Each picture on my new account gets about 60 likes, it's not a lot but the past couple of days I've started to see a lot of potential clients start following me back and accounts are following me without me following them first :)

The exciting part where I've made tons of progress is the website and the product I'll be offering.

For my website I looked at dozens of big SaaS websites and used them as inspiration. The end result is a very professional website with a great name, a great logo, very informative landing page, and overall a good funnel.
It took a few days longer than I expected to get it perfect on mobile but I 1000% have to have the site look amazing on mobile devices as that's how a lot of my clients will first see it. I am going with the mentality of "Fake it until you make it" so I dedicated a TON of time making the website look as professional and as clean as possible. As of today I am confident that my website looks like that of a million dollar Silicon Valley tech startup.

What I'm working on now:


- Improving the copy
(Dotting my i's and crossing my t's so any visitors who read the selling points will understand the value of what I offer) This one is tough because I always feel like it can be better so there are a lot of revisions.)

- Improving the funnel
(This one is confusing and takes a lot of time for me to think and theorize but I'm working on generating the best impact. Getting email addresses, giving a free trial, making the process as easy as possible, as to increase the odds in my favor as much as possible that a visitor will start a free trial and be interested enough to use my service. I've been studying a lot of other SaaS sites and drawing out their funnel's flow to try to copy.

- Building a list of prospective clients
(My service is for a specific subset of Instagram users so I am doing a lot of research and building a list of Instagram accounts to contact and offer a free trial of my service. I'm doing this by looking up a few hashtags periodically every day and entering usernames into a spreadsheet. Right now my spreadsheet is at about 200 names, but I am hoping to get it to at least 500-750 by the time I launch this.)

- Developing a high converting cold outreach script
(When the time comes I'll be doing cold outreach to my prospective client list and I am writing up and revising the perfect initial offering. My goal here is to make it as risk free as possible to the client, demonstrate the value my service can provide them, and show them how it can help them and why they need it. Easier said then done, but this is an important step.)

- Building a list of blogs and YouTube channels in this niche
(I plan on doing an affiliate program for my service so I am compiling a list of every decent sized blog and channel I can find. I will contact them down the road and offer a generous commission for sharing my service to their subscribers.)

- KW research and article spinning.
(This niche has a lot of related questions people google that aren't hard to rank for. Each one might have maybe 300 searches/month but I have identified 40+ article topics I believe I can rank for without much work. I am also working on creating an effective blog funnel, so if someone lands on my blog page they are more likely to check out my service and see what it can do.

Goals for the next 7 days

I'm taking this one week at a time as to not get overwhelmed so I've set some goals that should be achievable in the next week. (While everyone is celebrating Christmas and New Years I'm grinding my ass off :)

- Finalize the copy on my landing page
- Finalize the funnel
- Get my prospective client list to 500
- Finalize my cold outreach script and what I will offer
- Keep finding more blogs, channels, and groups share my service in

Important notes

I keep reminding myself to make it as simple as possible for visitors to understand. From previous IM projects and the current websites I run it always amazes me at how dumb some visitors can be. For example you can put a BUY NOW right in front of their face and they might contact you and ask you where the buy button is. I've been working with my mentor on his websites and just in general lately and he's really stressed that you need to make it so simple that a 12 year old can understand what you do, what it costs, and how it helps. Before I launch I will check, double check, and triple check to make sure it's as simple as can be. As the creator of this service it makes perfect sense to me because I've been thinking about it non stop for weeks, but for a random person who decides to click your link and visit your site it might not make sense the same way.

I'll probably post another update before I launch and for sure after I launch but until then it's back to work.

Merry Christmas!
 
Are you gonna be doing this using fake followers/fake likes or are you actually planning on getting 10k real people?
 
Are you gonna be doing this using fake followers/fake likes or are you actually planning on getting 10k real people?
My main account is a mix of real and fake. I had used it previously for another niche (indirectly related) so I'm trying to wake it back up and see if there is any value in the real followers that account had.

The reason I started a second brand new account is so just in case my main account gets very low reach and very low impressions I can build one from scratch and try to maintain good engagement.
 
Quick update:

Since I last posted I've been constantly working on improving the process and selling points.
I was able to make a simple tweak to what I was offering that will help an even larger group of people and make my service even more valuable.

I have also been talking to a lot of web developers on other forums and chats and gotten an amazing idea on how to make things a lot easier. It's not easy though, I've been watching YouTube tutorials for implementing this new system for hours but if I can pull it off I will greatly reduce the amount of work I need to do for each new customer. I would estimate it to be about 70% automated if I can make it happen.

Another thing I am spending a lot of time thinking about is pricing. Pricing is a tough one because I want to have a lot of customers but also make a lot of money. I have written out several different price points and features I can offer and am gathering opinions from people on quora and reddit. I want to make sure the price doesn't turn them off. Ideally I almost want the price to be low enough to where it's unnoticeable. They just sign up and then get charged monthly for a very long time and it's so low they think nothing of it.

With the new ideas I've have I do not know if I'll be able to hit my target of launching on January 2nd but if I can't, it will launch within a week of that date (I hope).

Until next time!
 
Update:

Started contacting potential customers by DM yesterday and got some good responses. I've set up the opportunity to do demos for 7 people so far. I will keep working to get more and more demos going.
For this week I am trying to get 25 people set up with demos of my service. We'll see if I can make it happen.
 
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