To be honest their both completely different platforms. You have to look at the following:
- Product Types
- Pricing and Fees
- Exposure
Etsy is a creative marketplace for handmade goods, vintage items, and craft supplies only. While Shopify is an eCommerce platform. There are no restrictions on what type of products you can sell, if it’s legal of course!
Shopify Fees
- Basic – $29/mo
- Shopify – $79/mo
- Advanced Shopify – $299/mo
Etsy Fees
- Listing fee: $0.20 per item to be listed for 4 months
- Transaction fee: 3.5% on every purchase
- Payment Processing: 3% + $0.25 on every purchase.
So, if your brand is new, then you might need the exposure Etsy can offer.
That being said, Etsy has much more traffic than your webstore would, but it’s much less targeted traffic.
When it comes to your Etsy listings you’re limited to pictures and text.
With Shopify, you have full control over your listings. You can create your website and product pages to look however you want them to. Shopify is known for their user-friendly design interface. They also have countless templates so you can find and customize the template that you think fits your store’s personality the best.