Why are people not opening my emails?

[BlackHatBart]

I use sendgrid to send thousands of emails and only 6.55% of the people are actually opening the emails.
I checked my email on a spamtester site, and it gets rated 8.4/10 and I'm only blacklisted on one list.
Does anyone know an explanation for the low percentage?

 

[Shaybib]

Do you open mails? I usually dont

 

[dabz5]

Cause they are spam, thats why moat people even dont bother to read emails

 

[gogas2]

I use sendgrid to send thousands of emails and only 6.55% of the people are actually opening the emails.
I checked my email on a spamtester site, and it gets rated 8.4/10 and I'm only blacklisted on one list.
Does anyone know an explanation for the low percentage?

Email marketing has a lot of competition. I personally believe that people open emails only from people who have seen and trust (example famous youtubers) who have really helped them with many of their videos.

 

[Red Hat Cop]

I use sendgrid to send thousands of emails and only 6.55% of the people are actually opening the emails.
I checked my email on a spamtester site, and it gets rated 8.4/10 and I'm only blacklisted on one list.
Does anyone know an explanation for the low percentage?

mostly emails are land to spam/junk folder so i recommend to use some email service which make sure to land your emails to inbox and then make some attractive subject and email data then for sure user will open your email

 

[supereek]

I never open spam, even if it hits my mailbox instead of my spambox based on the title and breadcrumb content my mailer shows me I can manually see if it is spam or not.

 

[MisterF]

Are they eye-catching titles? By this I mean believable not some obviously poor clickbait nonsense.

 

[ulaho]

You should build brand. Because people don't want to read emails from unknown source. When you gain their trust, then they will read your emails.

 

[Daggermouthx]

Statistically only 80% of your mailing list will actually see the email subject. The percent of people opening that email largely depends on the subject line. The more targeted your audience is, the better chances you can create a subject line that will cause them to open the email. If you don't know who your audience is or haven't put a lot of time in figuring out what subject lines will work, then you won't have a good opening %.

Your first emails always need to be A/B tests to see what subject lines work. Keep the target audiences and email bodies the same. When you find a subject line that gets better open %, do another set of samples for email intros, bodies, conclusions, and CTAs.

Send out mass emailing campaign after seeing acceptable results from your samples.

Edit: Adding on to this... To earn an open, build curiosity. Curiosity is a gap of knowledge between knowing something and wanting to know more. In the body, it's a good idea to use conversational layering. This is an attention grabber->analytical/logical speech to build credibility (showing them you know about them, their job, their problems)->dig into pain points and make it more emotional->ask "wouldn't it be great if you had a solution" (bait them with a solution, but don't give it to them or they won't have a reason to click)->You would solve A, B, C paint points and get X, Y, Z benefits->CTA