Is there a way to prevent a specific keyword from finding a site on Google?

[Finedun]

Example: I don't want my website to appear when a user types "apple" on Google.

Is it possible to prevent Google from displaying my website on this keyword without erasing others?

 

[Finedun]

Here is exactly what I'm looking for : "Negative Keyword Filter for Google Webmaster Tools".

It looks like some people already asked for this feature before 10 years... And Google still didn't implement it.

It is available for the ad campaigns. But not for the organic searches...

 

[Megadevice]

Is it possible to prevent Google from displaying my website on this keyword without erasing others?

it's not possible, you can't remove keyword from index. you can remove one page from google index.

 

[Kaittllyn]

I think it could work (or at least you could minimize the appearance of your wite when this word in searched for) if you remove the word apple from your website - like the name (if possible) and the content. Also any synonyms or anything that could be related to it, and any keywords that might be very similar.

 

[rayblack]

You should consider keywords you using in your website content.
If you want to prevent the "apple", then remove this word from all the pages.

 

[Finedun]

Thank you for your suggestions, but in my case the word "apple" isn't part of my content.