Decent CPC, Low/no Sales

[Ringer599]

Hello Everyone,

I am new to this forum, so thanks for having me. Anyways, I made a shopify store based on a specific anime. Now, I am using Facebook ads for traffic.

My CPC is at about $0.18 (is this good?) but I only made 1 sale. It has been about three days. I am spending $20/day and only made about $10 for that sale.

I am using a giveaway method. I tell them to like, share, and comment for a chance to win the product for free. And I put the link as 50% off.

What do you think the low conversion rate problem could be? As of now, it has a relevance score of 9, 80 likes/reacts, 44 comments, and 24 shares.

I also made an identical post instead of ad. This has 43 likes/reacts, 11 shares, and 16 comments.

I used the actual product picture for my website for the ad.

Thank you,
Ringer599

 

[Deleted member 1161191]

You'd be better using your fb pixel data. If you haven't started using fb pixel or another tracking system, do it now.

CPC is okay as per my experience try to retarget visitors and email abandoned cart users about their 'mistake'.

 

[X-R0]

Looks promising. Hard to tell what is a good CPC when you don't know the exact product and market. It looks actually good, doesn't know how you target and what was your estimated reach, but apart from that you have a nice engagement with you Ad and your Relevance Score is optimal.

Definitely, use a Pixel. You need more information, why they break up the order. Also, you pay for the traffic, not for the Conversion. I suggest using Conversion as an objective by using your Pixel.

 

[Ringer599]

Thanks, for the responses. Should I make a look a like audience from the people who visit my stores. Or only target the people who visited my store?

Thanks

 

[FUTUR TIM]

All you should care about is sales. I'm personally not a big fan of a F+S method. I'd definitely test more products and switch to a regular payment structure.

 

[X-R0]

...Should I make a look a like audience from the people who visit my stores. Or only target the people who visited my store?

Thanks

You will hate this answer, but it depends? But I suggest first create a Pixel from your Ads Manager, there is also Shopify integration but actually, you don't need it.
Just follow the steps from the FB Help-Center: https://www.facebook.com/business/help/646757258759189

Lookalike Audience is the next step

 

[Ringer599]

You will hate this answer, but it depends? But I suggest first create a Pixel from your Ads Manager, there is also Shopify integration but actually, you don't need it.

Lookalike Audience is the next step

Thanks. I forgot to mention that I did have the pixel integrated the whole time. I used the Shopify integration.

I made another add with different products targeting people who visited my site. So far it’s reached two people.

If it doesn’t reach more I think I will make a look a like audience

Is the Shopify integration okay?

 

[X-R0]

Is the Shopify integration okay?

Don't know what you mean with OK. It's actually just a piece of javascript which you paste in your website code. I never used the Shopify integration because I don't own a Shopify shop
And like I mentioned before, it is hard to give an advice without seeing the whole picture.

 

[Ringer599]

Can I ask how long you let a product/ad run before killing it( if it doesn’t convert)?

 

[hippo123]

What Geo are you targeting? This could impact the conversion rates.

 

[Ringer599]

What Geo are you targeting? This could impact the conversion rates.

US only

 

[X-R0]

If you start with a new product/ service I would always start with a market research on Facebook

Look who already shared your Ads and use the Audience Insights to narrow down your prospects.
Audience Insights:

Spoiler

https://picload.org/view/dlpiacrr/audience.insights.png.html

don't target too tight, if you are not sure who is gonna like your product/service!

If you have built a brand or a page for your product/service, I would recommend start with an Objective like Brand Awareness or Reach. They are relatively cheap.
Now you should have more insights and you can push further with another Ad, use Engagement.

Encourage people to like and share your page, you can offer them a coupon for your product, early bird offer and so on. Don't forget adding a Call-To-Action.

Again, you have more insights and you can reach out to more targeted people. Use your Pixel with a Conversion Campaign and try different Call-To-Action buttons with different Ad Sets.

If you find the winning Ad Set you can stop the spent on the underperforming Ad Set's.
!Be careful with overlapping Audience in your Ad Set's. Your Ads would not deliver proper. Don't burn your Money

Another approach could be, using an Autoresponder tool. If someone shares or comment your Engagement Ad, they will get an Auto Messenger Notification... Thank you for sharing my Site/Ad Bla... Bla... Bla..
Here is your Discount Link and so on, I think you getting the point. Search for FB Inboxer on envato

This very brought and basic, but I hope it helps.


cheers

 

[Ringer599]

Turns out my pixel was not installed this whole time Now I have it installed

 

[Ringer599]

Now that it is installed hopefully I can collect some data from my current ads. They still have good engagement and relevance score of 8