This gem of a video... (The Yellow Letter Method)

[whiz]

Not going to say much about this one. Stumbled upon it by complete luck.

The marketing insights in this video are just crazy.

Watch it 3 times before you think about doing direct mail.

 

[John4life2017]

+1 to this

 

[Stavro]

Instead of wasting $2 worth of yellow ink per letter, you can get the same effect by running an actual notepad page through your printer.

 

[whiz]

Instead of wasting $2 worth of yellow ink per letter, you can get the same effect by running an actual notepad page through your printer.

Yeah and the results would be better because it would feel like lined paper.

I saw another where a guy took white 8.5x11, put it over the yellow pad (he could see the lines through it).

Then he wrote a note with blue ink, scanned it in full color, and then printed the scan onto the yellow pages.

This video:

 

[whiz]

But yeah, I posted this more for the insights - if you listen closely to what he's saying you'll realize what's important when it comes to direct mail.