PBN Q&A v2.0: Ask me anything about our improved PBN game in 2018

When Did You First Hear About PBNs?


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@alexthepbndude you should fix some mistakes:

"...Both dropped and aged domains can be auctioned. Stick with aged..."
Between expired (and deleted) domains and for example godaddy auctions is very big difference, when we talking about PBN.
Deleted domains have just one footprint more, which you can't hide - it's the domain registration date.

"... Yep, homepage links in 90% of the cases... "
Natural linked sites have less than 5% links from Home pages, so by increase this ratio by 18 times, it's just like ask Google to ban all your assets.

Best regards, Greg.
 
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Hi Alex.

1) What would you say are the top 5 or 10 (or however many you'd like to say) crucial elements for a PBN; perhaps a bulleted list for the sake of brevity.

2) What are the biggest changes in how you create or operate a PBN since 2014; in other words what has really changed since 2014 for PBNs?

I'm really interested in number 2) as I'm familiar with your old thread and 2014-2015 style PBN development, but have not paid much attention to PBN discussion or methods since then.
 
Good to see you back mate!
My question is if you have a fresh new money site when do you start sending PBN links?
Would PBN links be the first links you send or you prefer to get some pillow links like web20, profiles, citations and so on beforehand?
 
"What we currently do for brand new websites is get a batch of 15-20 links from unique PBN domains from day one (make sure you diversify anchor text properly and keep the exact matches under 10%) and let search engines find them naturally, on their own. Don't force the process of indexing. We then wait 2-3 months, let the dust settle and check rankings, track if there was any movement at all. In case of some nice movement, we start scheduling more links/posts at a rate of 10 links each 10 days or 10 links each 7 days or 2-3 links each 7 days or 1 link per day or 3-5 links per month, depending on factors like the competitiveness, nature of the niche and the velocity required to get the top spots. If there was no movement at all, we drop another batch of 10-15 links, wait another month or two till we get some traction and then we do what I've described above.

For brand new websites, we don't expect rankings for some serious traffic terms sooner than 6-8 months. We don't accept clients that want that done in 1 month either. Those who seek permanent long term rankings shouldn't be in a hurry to get them since the effect is usually vice-versa."




Does this still apply?
 
Hey,
1)does scial shares helps ?
2)is matter to have various platforms ?

@deBling

1) What we've discovered to be really important and that applies to all sites not just PBNs is to establish authority via authorship and that means creating as much social presence for the persona writing the content via social media as possible. We're currently doing this for our money sites, but haven't bothered with PBNs yet since it's quite a bit of work. Nevertheless, we may start doing it for our supporting sites as well, especially those that start generating more traffic and can become money sites themselves.

So yeah, not just social shares, fake likes and some random persona accounts that will get deleted shortly afterwards for non-usage. Try to establish authority beyond just spammy random accounts. Try to show Google the person writing that content is a 'real' person backed up by social media and references.

2) We're still doing it 100% WordPress myfriend and have never looked back. 99% of our money sites are build on pre-owned, aged, strong, niche relevant expired domains, so these already have hundreds of existing backlinks, most of which aren't really WP. So we don't see a problem sending additional links from WP based domains.

Cheers,
Alex

multiple thanks for starting this thread and the one from 2014.

[1] As part of figuring out the ratio for exact match backlinks from your competition, can you please let me know how many backlinks do you consider when competition has exact match anchors from subdomains. In the following 2 sites, is it 1 backlink or 2?
  • subdomainA.redapple.com
  • subdomainB.redapple.com
[2] if your competition is sitting around 50% exact match ratio, and this is not a Burn site, how can you match them if you suggest to never use the same anchor text twice?

[3] if semrush is cheating, then do you consider this website to be the best one out there for figuring out the backlink ratios of your competition?

[4] how often do you add new posts to your PBN? (talking about random posts that do not link to your money sites)

[5] if you want to juice up your PBN, have you created a new web 2.0, link it to PBN, and then GSA the shit out of the web 2.0?

[6] for your aged PBN's, do you check their TF metric to see if they are still good or once the PBN is yours, you just maintain it and no longer care about its metrics?

[7] what do you mean about "dropped" domains? what is the difference with expired domains?

again thank you

@fb3003

1) I'm seeing more and more proof every day that every niche is different. The search intent of every single keyword is different. What works for your competitor or you in niche A may not work in another niche. Theoretically and based what Google told us for many years up until now, every single subdomain is viewed as a separate domain. So you are dealing with 2 links from two different subdomains in your example. Nevertheless, you may never know. If your competitor has results with this type of links in that niche it doesn't mean that he can replicate that in another one.

When it comes to figuring out the ratio, I would treat these links as coming from two distinct domains. Think about the .blogspot case, for example.

2) Well, 50% exact match anchor text is a burn site for sure. The saying 'If you haven't died yet it doesn't mean you're immortal' is pretty relevant in this case. The fact that they didn't get slapped yet, doesn't mean they won't. Google will not tolerate a 50% exact match anchor text for long. It simply cannot be a viable long term strategy.

I suggest you to focus on quality if competing with them and rest assured sooner or later this absolutely ridiculous for 2018's Google anchor text ratio will bite them back.

Nevertheless, if you want to compete with them using a burn site, try using various anchor text tricks and diversifying. There are a bunch of ways to do it, starting with using as many partial matches that still include the exact match in one form or another and ending with exact matches in addition to various emoticons and symbols, stuff that basically makes the text unique from one another.

3) Our current method of discovering as many links as possible is by combining the backlink profiles of Ahrefs + Majestic and then removing duplicates. We sometimes add the backlink report from SEMRush if we feel like the ones extracted from Ahrefs and Majestic look too good to be true.

4) We don't, really, unless the site starts generating traffic due to the original domain power and then we transform it into a satellite site that can also be monetized. These type of sites are being additionally tweaked and more content with no outbound links is being added.

5) It can work for sure, but we don't do it, we really don't bother with Web2.0s and GSA anymore. But it can work - yes, no doubt about that. It's that we don't do it for various reasons. One good way to use GSA is hide your good links from link crawlers like Ahrefs and Majestic by spamming your own site and then grabbing the report and submitting to Google's disavow links tool. Your competitors won't be able to figure it out lol

6) Quality and quantity of backlinks is really the only metric that matters.

7) Dropped domains are the domains that go past the grace redemption period and can no longer be renewed in order to preserve the original registration date. These go into the 'no turning back' 5 days pending delete phase from which they drop.

http://archive.icann.org/en/registrars/gtld-lifecycle.jpg

Dropped domains are also expired domains. Everyone gets the terminology wrong.

If you talk about aged domains, these are the domains that are being auctioned during their final redemption grace period and still preserve the original whois age when purchased and transferred to your registrar account.

Cheers!

another question,
[8] let's say because of wanting to get close to exact match anchor ratio of your main competitor, you need to change the backlink on your PBN. From my understanding you should not change those backlinks. Also I understand that google takes the first backlink on the page and will ignore the second backlink on the page. if this is the case, can you insert a new backlink the way you want it and still keep the original one, hoping that google will only consider the first one?

or do you suggest another way of changing backlinks on PBNs?

@fb3003,

8) We've successfully edited the anchor text of backlinks in the past and it worked just fine. However, every time you do that I recommend changing the wording around the backlink, maybe add an extra paragraph to the article. Think of it in terms of editing the content based on newly provided information, just like it would happen in the real world. People don't change their mind unless new information pops-up. Then they go and change their articles, scientific papers, write new books, edit their blogs, etc...

Sometimes we would get up to 3-4 links from the same blog post pointing to the same money site: root, internal page 1, internal page 2, twitter profile, facebook profile of the author.

We're seeing movement across the board. Google tells you they ignore the additional links pointing to the same domain, but in reality we haven't found and empirical evidence this is the case.

@alexthepbndude you should fix some mistakes:

"...Both dropped and aged domains can be auctioned. Stick with aged..."
Between expired (and deleted) domains and for example godaddy auctions is very big difference, when we talking about PBN.
Deleted domains have just one footprint more, which you can't hide - it's the domain registration date.

"... Yep, homepage links in 90% of the cases... "
Natural linked sites have less than 5% links from Home pages, so by increase this ratio by 18 times, it's just like ask Google to ban all your assets.

Best regards, Greg.

@GregFromMoonsy

I don't think I've made any error there.

Both deleted and aged (domains sold during the redemption grade period) can be auctioned. Think about DropCatch which catches deleted domains the very second they drop and then auctions the ones that have more than 1 backorder request.

GoDaddy has a different way of auctioning the domains.

Both are auctions, one is dropped and the 2nd one isn't.

I recommend sticking with aged domains.

We work strictly with aged domains.

They still kick ass if used correctly.

Alex

Hi Alex.

1) What would you say are the top 5 or 10 (or however many you'd like to say) crucial elements for a PBN; perhaps a bulleted list for the sake of brevity.

2) What are the biggest changes in how you create or operate a PBN since 2014; in other words what has really changed since 2014 for PBNs?

I'm really interested in number 2) as I'm familiar with your old thread and 2014-2015 style PBN development, but have not paid much attention to PBN discussion or methods since then.

@Codliver

1)
- Virgin clean domains, no spam, no past abuse, etc
- Whois Age
- Being indexed in Google at the time of acquisition
- Niche relevancy (even though that's debatable, but better safe than sorry)
- Quality of backlinks
- Quantity of backlinks
- ....
- ....
- ....
- ....
- ....
- ....
- ....
- ....
- Metrics

2)
- We stopped using scraped domains.
- We stopped using dropped domains.
- We've stopped using non relevant, generic domains.
- We stopped treating domains like 100% expiring assets.
- We started using aged domains.
- We started deploying more content to each domain that shows potential in terms of traffic.
- We started transforming good PBN domains into tier 2 and tier 1 money sites at times.
- We've started buying really cool PBN setups for our networks.
- Less, more powerful domains.
- We've stopped posting automatically.
- Everything is being done manually now.
- Less links, more signals.
- We've started selling PBN networks built around HQ money sites as part of the sale when transitioning to a new owner. You can't really sell them 2013-2014 looking PBNs lol

Good to see you back mate!
My question is if you have a fresh new money site when do you start sending PBN links?
Would PBN links be the first links you send or you prefer to get some pillow links like web20, profiles, citations and so on beforehand?

@patlang

It's been years since we did launch a new affiliate money site on a brand new domain. We use aged domains and those usually have hundreds of old relevant backlinks in place and then we move on the PBNs right away.

Quality, niche relevant PBN links won't hurt a brand new money site, especially since you've taken into consideration a bunch of quality guidelines that Google considers a must these days and have to be fixed before they reward you for links.

So many people focus on the linking part alone these days and completely ignore the overall quality and most important quality signals of their web properties...

"What we currently do for brand new websites is get a batch of 15-20 links from unique PBN domains from day one (make sure you diversify anchor text properly and keep the exact matches under 10%) and let search engines find them naturally, on their own. Don't force the process of indexing. We then wait 2-3 months, let the dust settle and check rankings, track if there was any movement at all. In case of some nice movement, we start scheduling more links/posts at a rate of 10 links each 10 days or 10 links each 7 days or 2-3 links each 7 days or 1 link per day or 3-5 links per month, depending on factors like the competitiveness, nature of the niche and the velocity required to get the top spots. If there was no movement at all, we drop another batch of 10-15 links, wait another month or two till we get some traction and then we do what I've described above.

For brand new websites, we don't expect rankings for some serious traffic terms sooner than 6-8 months. We don't accept clients that want that done in 1 month either. Those who seek permanent long term rankings shouldn't be in a hurry to get them since the effect is usually vice-versa."

Does this still apply?

@moveforward

Yes, but the method has evolved slightly. Linking wise there is no big difference, but we nowadays have a bunch of quality checkpoints in place that our website must adhere to before we start sending any links whatsoever.

Alex
 
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Hello Alex,
1. what is the reason you stick with aged domains rather than dropped?
2. is it still possible to use dropped/expired domain PBNs in order to rank sites? they are much less expensive than auctioned..
 
2)
- We stopped using scraped domains.
- We stopped using dropped domains.
- We've stopped using non relevant, generic domains.
- We stopped treating domains like 100% expiring assets.
- We started using aged domains.
- We started deploying more content to each domain that shows potential in terms of traffic.
- We started transforming good PBN domains into tier 2 and tier 1 money sites at times.
- We've started buying really cool PBN setups for our networks.
- Less, more powerful domains.
- We've stopped posting automatically.
- Everything is being done manually now.
- Less links, more signals.
- We've started selling PBN networks built around HQ money sites as part of the sale when transitioning to a new owner. You can't really sell them 2013-2014 looking PBNs lol

Alex

Interesting. Why did you stop using scraped, dropped domains? As someone who has a stockpile, is there finally evidence to suggest they lose power once dropped? Seems wrong if that were the case, since there could always be that owner who re-registers his domain later on and shouldn't have to start over completely.

Also, just to ask some more questions:

1) Will you re-brand domains entirely; keep them niche relevant but with different content from what the site previously had; or completely copy the exact site and all of the content the previous website had? I've always stuck to the latter two but never knew which was really the better play long term.

2) If you aren't getting dropped domains, where are you acquiring them? Is it all from auctions or do you have some crafty method like finding non-hosted sites with owners who appear to be waiting for their annual renewal to be over?
 
So many people focus on the linking part alone these days and completely ignore the overall quality and most important quality signals of their web properties

- Less links, more signals.

Can you please evaluate this? Especially I am curious how to go about this one in a health affiliate market - with product reviews - where you can't really provide too much value for others and where PBNs are usually the only way to go for most..
 
I have a very important question for you, OP, will retheme a expired domain cause lost of link juice from its backlinks?
Do you have any proof to support your answer?
Thanks in advance.
 
Hello Alex,
1. what is the reason you stick with aged domains rather than dropped?
2. is it still possible to use dropped/expired domain PBNs in order to rank sites? they are much less expensive than auctioned..

@kamgae

1. We moved away from all sources of dropped domains around one year ago due to the lack of results. The results in terms of SERP movement and overall traction we would get from links powered by dropped domains (Regardless of their quality! You could have a dropped DA 40 domain powered by 400 RDs) stopped being consistent. Rankings for our money sites built on relevant dropped domains stopped being consistent as well. We compared the results to the ones we were getting a year before that and decided to start using aged domains exclusively. The change proved to be very beneficial as we managed to get back on track as both links powered by these as well as money sites built on these started to perform as expected again.

Now if you think about it, dropped domains are left overs.

(I'm planning to write a big article covering all aspects of the aftermarket domain industry I'm personally aware of after doing this for close to 12 years now, will probably post it mid-September on BHW, and explain why I consider these left-over and show why I believe the results started diminishing for most SEOs using domains from the pending delete sources, not just us...)

I won't get really deep into that right now as I have to spill the beans I want to spill in my article regarding the state of the SEO domains aftermarket, so you will have to be patient and wait for a more comprehensive answer to your question. Cheers!

2. Yes, these are obviously less expensive, but as explained above, won't work as you expect them to. You are free to get a batch of 30-40 dropped domains and do your own testing, but it's going to be a waste of your money and time, most likely.

Don't chase the 'least expensive solution' to ranking. Build a real business and just keeping adding value to it. Good links from quality, aged domains add long term value to any online asset you may have.

Alex

Interesting. Why did you stop using scraped, dropped domains? As someone who has a stockpile, is there finally evidence to suggest they lose power once dropped? Seems wrong if that were the case, since there could always be that owner who re-registers his domain later on and shouldn't have to start over completely.

Also, just to ask some more questions:

1) Will you re-brand domains entirely; keep them niche relevant but with different content from what the site previously had; or completely copy the exact site and all of the content the previous website had? I've always stuck to the latter two but never knew which was really the better play long term.

2) If you aren't getting dropped domains, where are you acquiring them? Is it all from auctions or do you have some crafty method like finding non-hosted sites with owners who appear to be waiting for their annual renewal to be over?

@Codliver

I have partially answered your question above in my reply to @kamgae

We bought thousands of dropped domains in the past several years and I can tell you from past experience that there is an extremely low percentage of owners that ever contacted us and tried to buy their domain back. We got only 2-3 inquiries. Now, 3 inquiries out of ~5k+ purchased domains that's only 0.06% people that ever wanted their domain back, but weren't even interested to pay more than the registration price. This speaks about quality and the value of their domains, A LOT.

So while your argument makes sense, theoretically, in reality people who really value their domain, their business, their flagship blog will most likely renew it for many years ahead, will try to hire someone to take care of it, will make sure they have a valid credit card or email on file, etc.

Now, bad stuff may happen. They can get in a terrible accident, totally change their life style, go through bankruptcy, etc - but this has nothing to do with domains dropping, not being acquired during the grace and redemption grace period (while these can be renewed without losing the whois age) and moving to the pending delete phase from which they inevitably drop.

There are many different situations when an expired (and please don't confuse expired with dropped) can be acquired before it drops. If this doesn't happen, chances are most likely something is wrong with it. Now, there are exceptions to this case which I'll share in detail in my post about the state of the aftermarket SEO domains scene in a month or so.

1) We would use domains as relevant as possible to our niche and deploy builds/setups that are really covering the old topic of the site, while writing totally new content. Those who use powerful domains know how easy it is to get in trouble due to DMCAs, ex-owners who let go of the domain yet they don't like someone else using their content, etc.

So try to theme the domain as close as possible to the old topic, but write brand new content and try to avoid getting theirs if possible - just to stay out of trouble. Scraping their old content may work with dropped domains that nobody cares about anymore, but it won't with higher end fresh domains from pre-released sources.

2) It's a mix of auctions and negotiating directly with website and domain owners. We've got a full time team for both. If you want to do it permanently and diligently it becomes a full time job trust me and you can't get away with several hours of work per day. It's a 9 to 5 struggle for your team, or say better, 24/7 struggle while taking shifts lol

Alex

Can you please evaluate this? Especially I am curious how to go about this one in a health affiliate market - with product reviews - where you can't really provide too much value for others and where PBNs are usually the only way to go for most..

@kamgae

Less is always more.

While links will win the race in some niches, Google is leaning more and more towards topical relevancy and user intent. A website owner needs to be smart about the way he or she is building a website these days. You can't expect to just slap a few articles, invest 5k in a PBN and rank out of the box. While a PBN or links budget is really necessary, you can have all the money in the world for links and still not rank just because you aren't really providing what the users seek. User-intent is huge. User-experience is even bigger. Writing topically relevant content for user (not just keyword focused articles) is of utmost importance these days. Making sure your visitors don't hit the back button as soon as their reach your page is also critical.

All these are very powerful signals your website is sending via various means to Google.

These signals are powerful, sometimes more powerful than all the best PBN links in the world combined lol

So when I say 'less links, more signals' I refer mostly to those quality and trust signals that you need to work on for your site before you engage in linking or even more, before you blame linking or the quality of the PBN domains or the haircut of the PBN domains seller for your lack of results...

When it comes to YMYL niches establishing authority via authorship and just finding different means to show Google you know what you're writing about is as important as getting the best links.

If links is the only means you see for promoting your site you're not thinking long term, you're not adding value to your project. Fast rankings usually don't last long.

Alex

I have a very important question for you, OP, will retheme a expired domain cause lost of link juice from its backlinks?
Do you have any proof to support your answer?
Thanks in advance.

@sashilover

You can take a marketing conference 2016 domain and theme it into an SEO marketing conference and link to your SEO website.

I don't really recommend you take a music related domain and theme it to a weight loss PBN, unless it was a fund raiser site where multiple bands performed in order to help raise money for some cancer awareness cause, something that you can use to connect the dots while re-creating some of the content and finding a legitimate angle to link to your site.

"Same Artists Who Performed to Help Raise Money for Our Cancer Awareness Day Will Play This Year Again To Help Our Community Members Donate More To The Morbid Obesity And Healthy Weight Loss Association"

There is always a way lol

Alex
 
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Do you see any dampening effect on the fresh domains you register? Aka sandbox. Or do you see a purely linear relationship between links and rankings?
 
@alexthepbndude,

Thank you for this thread, its already more helpful than several seo blogs i've read. If you read between the lines, this is a guide on how to rank in 2018 - Thank you very much!

Btw. do you offer PBN Linking to BHW members ?
 
Do you see any dampening effect on the fresh domains you register? Aka sandbox. Or do you see a purely linear relationship between links and rankings?

@jamie3000

We don't register fresh domains.

We don't use fresh domains for money sites, nor do we register scraped domains for PBNs.

We use strictly pre-owned, powerful aged domains for our SEO ventures.

The so called 'sand-box' is a very vague concept these days and your site not ranking could be triggered by multiple filters and lack of quality/trust signals, not necessarily due to links, the source of links or their age.

There are niches where you can rank with a brand new domains and almost no links, but those are mostly new trends with barely any competition. There is no such thing as sandbox there. However, you will definitely experience the 'sandbox' effect if you grab a brand new domain and start competing for major health/finance/casino topics or keywords. Google wants you to establish some authority, trust first before they even allow you in the game.

So no, unless you managed to bypass a bunch of filters there is no default linear relationship between links and rankings these days. But it can be done if you start by using an aged domain, understand that Google no longer rewards your keyword stuffed articles but seeks topical relevance and diversity and is more curious to understand the user intent and user experience on your site as major ranking signals than just blindly reward you for links.

Links still play a major role, but one needs to use them wisely while working on all other aspects of building an online business simultaneously.

It's no longer just about registering a domain, slapping some articles and getting links.

The game has evolved.

Alex

@alexthepbndude,

Thank you for this thread, its already more helpful than several seo blogs i've read. If you read between the lines, this is a guide on how to rank in 2018 - Thank you very much!

Btw. do you offer PBN Linking to BHW members ?

@WebHobo777

We don't offer any service related to buying or renting PBN links.

We do, however - help people get awesome domains for their money sites and PBNs from time to time and might launch a brand new sales thread sometimes this month for BHW folks.

Alex
 
1. Taking domain from other niche geos till it's not really opposite (ex: medical for financials) : for example taking an ex italian tourism website for a french financial PBN at condition to try to mix niches : is it a decent approach ?

2. About testing : if my pbn ranks in new niche but really a bit, (like 2 - 3 easy kw in new niche and only at 7 - 8 pages) - still need to test it ?

3. About hosting, even if I use 1 ip per site, 80% of MY pbn is divided between VPS providers as OVH, Vultr : footprint ?

4. I actually target some complicated kw and am stuck in 8 - 10 position with a slow move on top but really slow. The point is all mu concurrent are banks, analytics sites which have only few RDs to those pages but from really powerful sites. Many PBN links may not be a signal for google ?

5. Instead of building link from HP, is it working to set old pages URL (if Url have like 15+ GOOD RD) and bulld article to MS there ?

6. And last thing about domain. For you a domain with RD 50+ DR 20+ and DA 25+ (off course if clean with contextual backlinks etc) is good or just medium ?
 
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Can i host PBNs on unique Cloudflare accounts?
Also if i delete MX records Google will not find the real ip , what do you think?
 
Hello Alex, I just have one question for now.
- Whether the same NS will have an effect on PBN? Because I already look some article, there's say you can have same NS maximum 5 PBN with the same NS. But, my friend say that you must not have same NS for PBN which make me thinking about "What about people who have 600 PBN?" or it just need different IP?
Thanks before for make a place like this so a noob like me can ask, and sorry for my bad English. Regards,
 
Hi Alex, could you please advise what is the best way to find auction domains with good backlink profiles, I tried the godaddy auction, but it only shows the domain names and price info, I have to manually check backlink of those domains one by one, it's really time consuming, any suggestions? Thanks in advance.
 
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