The objective of this case study is to study in depth on the possibility to generate a positive ROI through CPA advertising via Propellerads.
Disclaimer: The services mentioned in this case study is not affiliated to myself in anyway and it is only mentioned for the purpose of better understanding.
Steps:
The second part of the plan will be to create a second campaign using the data collected, targeting those high click zones, collect revisitor cookies through landing page and then promote various different loan offers to them. At this stage, I will be using SmartCPM. Since I am targeting only a few zones and only to those retageted visitors, my cost of advertising will drop siginificantly. Which means I will be getting premium traffic from Properllerads at extremely low cost even with tier 1 traffic.
Third part is to test other offers to these group of people. I assume people who need loans will need business opportunities to make more money. So I might push these offers to them as well.
I shall update the result on a weekly basis, most likely on Sunday since the rest of the days I will be very busy.
Any suggestion for improvement will be much appreciated.
Disclaimer: The services mentioned in this case study is not affiliated to myself in anyway and it is only mentioned for the purpose of better understanding.
Steps:
- Identify potential CPA offers to consider. For this case study, I would choose payday loan offers.
- Next I will design a simple HTML based landing page that loads fast.
- Test the landing page using different devices to ensure the landing page looks decent
- Setup a droplet with digital ocean for hosting, server will be located in USA as that will be my target market.
- Setup CDN, I will be using cloudflare paid version ($20 per month) for this purpose
- For tracker, I will be using Bemob. Will setup a landing page to track clicks and redirect to offer when visitor clicks on CTA button. This step is crucial. Will explain later on.
- Load my funds to propellerads, will be using around $500 as test budget.
- In propellerads, I will setup the pop traffic campaign using CPA bidding mode. The min budget to use this bidding mode is $250 test budget (which gets burned out very fast). However according to propellerads, this mode will grant me access to several premium high converting traffic zone. I guess this is just a sales pitch but I am taking the bite here.
- Will be targeting USA, desktop user, major cities (as I assume there are more demand for loans there).
The second part of the plan will be to create a second campaign using the data collected, targeting those high click zones, collect revisitor cookies through landing page and then promote various different loan offers to them. At this stage, I will be using SmartCPM. Since I am targeting only a few zones and only to those retageted visitors, my cost of advertising will drop siginificantly. Which means I will be getting premium traffic from Properllerads at extremely low cost even with tier 1 traffic.
Third part is to test other offers to these group of people. I assume people who need loans will need business opportunities to make more money. So I might push these offers to them as well.
I shall update the result on a weekly basis, most likely on Sunday since the rest of the days I will be very busy.
Any suggestion for improvement will be much appreciated.
Keeping my finger crossed.
