A referral partner is an Internet marketing term that refers to a company or an individual that sends prospective leads to the primary website via their website, blog, Web page, group, email or through any other Internet-based link-sharing method.
Referral partners are part of an affiliate network, which allows advertisers or primary website owners to partner with affiliates to promote their products and services on an affiliate-maintained website, blog or through a social network.
A referral partner is also known as affiliate or affiliate partner